Writing a good article,
recording an intriguing video or wrapping engaging content in a neat infographic package is not enough to ensure that people will read, comment and share your stuff. Good content needs a little nudge, so put some thought and effort in a campaign focused on distributing it.
What can you do to ensure that your content doesn’t get lost in the online jungle? What’s the secret behind a long life of an article or infographic in the virtual space? Check out our ideas for content distribution:
1. Publish content on social media
This should go well beyond your Facebook fanpage. Promote your content in other channels, too. Put a link to your article on Twitter and use the relevant hashtags. If you promote gluten-free foods, don’t forget to write #glutenfree in the lead. Consider using paid features available in social media. If you reach the right audience with your well-targeted message, the number of likes and shares will definitely go up.
2. Optimize your posts in terms of SEO
If you create universal content, make an effort to get it in the top 10 search results – and make it stay there for good. For this purpose, choose keyword phrases that you will then embed in the content. When inventing the title of your post, include a phrase that will also be placed in its first paragraph and at least one header. Check if the title attribute is the same as the title of the article and whether the meta description also contains the key phrase. Don’t forget the graphics! They should also be properly optimized in terms of SEO. Remember to complete the alt attribute. To make an article more credible for Googlebot, include some links directing the user to external sources.
3. Reach out to bloggers from your niche
But proceed with caution! Don’t ask them right away to post a link to your post on their blog. You have a lot to prove before taking that step. In the beginning, focus on commenting posts on other blogs from your industry. Gradually, you’ll make a name for yourself as a person taking active part in the discussions on topics that you find important and write about, too. By exchanging opinions with bloggers you’ll get very good results.
4. Respond to people’s comments
Sooner or later, comments will start appearing under your blog posts; sometimes writing regularly and consistently is enough. You’re the author of your blog, so you must participate in the discussion. Don’t delete negative comments. Instead, give solid, fact-based answers. Make yourself known as an open-minded person who’s not afraid of confrontation. Such an attitude is really helpful and gives you an image of an expert. Plus, comments also have a SEO-related value.
5. Quote a well-known person from your industry
This is a very neat trick, especially if your blog is created e.g. on WordPress and you quote a blogger who uses the same platform. Once your post goes live, the cited author will receive a notification that someone mentioned him or her. It is important that any statement you make is factually correct, even if is negative. The response is almost certain, and you will soon become a familiar face to a popular influencer.
6. Support your posts with paid forms of distribution
Do you want to quickly reach a large group of users? If you have the right budget, you can plan a paid campaign, which will immediately display your content on the screens of your target audience. Facebook is the perfect place for content distribution. On this social medium, you have the ability to target your content with great precision.
Even the best idea for engaging content can prove useless without a plan to position it online. If all you do is put the content on your blog and fail to support it with solid distribution, the whole effort may go to waste. To promote your content, make sure to launch a well-planned campaign.