Product feed optimization doesn’t always come easy, but it is not impossible.
If you want to achieve long-term effects with minimum effort, you will benefit from those two ways and make your online activity more profitable. It all boils down to performing certain tasks on a regular basis. There’s no time to waste, start today.
1. Ensuring that product feed is compatible with its corresponding item
When dealing with product feed, one of the key rules to follow is to ensure that it’s 100% compatible with the products you offer. That’s why it’s essential to properly transfer all the information about the item on sale to the product feed. This means providing the same price as well as current physical or chemical characteristics and picture of the product. Equally important is the product’s name. Your effort determines the client’s reaction. Will they be pleased, getting exactly what they were looking for? Or perhaps their purchase will turn out not to be what they were expecting, thus making them feel somewhat deceived by your company? Note that the latter can result in the customer losing trust in your business and passing on negative opinions about it. It holds true in business – including e-commerce – that a happy customer will share their experience with five people, while a disappointed one will complain to twenty people. Update your product feed regularly, don’t neglect this task. Act quickly in order to always offer up-to-date product base.
2. Making a good investment in appropriate product feeds
It’s common knowledge that in order to achieve success, you must first invest in it. This is especially true in the case of pay-per-click advertising. In
e-commerce nothing happens by itself. Given this knowledge, you should be able to distinguish between two types of product feed – the one that yields results and the one that doesn’t. This can be verified in the course of time, while following the activity of feeds in e-commerce. Sounds simple and reasonable, right? Then what shall we do with this advice? It’s really easy. First, reduce the number of those product feeds that fail to generate satisfying results. You can remove them completely from the campaign or reduce PPC bids. It’s a good decision because what they really do is absorb funds that could significantly increase revenue if invested in a different product feed group. This is where the second principle comes in. That’s right, it’s about increasing the number of product feeds that yield good results (by using the funds transferred from the first group). The high conversion rate they provide will rapidly contribute to the results you expect to achieve. This will be particularly evident in PPC campaigns.
If you’re going to continue to develop and use the product feed in the way that benefits you the most, you can’t forget about the above advice. Thanks to these simple steps, you will be able to achieve more than others, even though you were at the same starting point. After all, this is what optimization is all about.