Posted 2020 - 03 - 18
Every year, online sales are growing dynamically. In 2013, there were about 21,000 registered e-stores, in 2019, there were almost 32,000. Many factors influence this situation. On the one hand, conducting online sales is incomparably less expensive than offline sales, it does not generate such high costs when faced with worse sales period. On the […]
Posted 2020 - 02 - 16
First, efforts to bring customers to the online store and then another challenge in the form of obtaining the highest conversion rate. This is just the beginning of work to being able to enjoy the steady growth of every e-commerce business. A group of inactive customers whom have not bought anything for a long time […]
Posted 2020 - 01 - 19
The world doesn’t stop. More and more responsibilities, that we have to face each day are now determined by new, modern or even futuristic solutions. Internet of things is supposed to revolutionize shopping, which is why for the last couple of seasons it has been under a close review. How will it help us? Will […]
Posted 2019 - 12 - 20
Building one’s own brand is currently one of the most effective marketing techniques. The quick, effective and relatively inexpensive cost allows the company to appear in the minds of potential customers. What is this phenomenon all about? If we plan to launch a business, service, product offer and know our industry, we have expert knowledge […]
Posted 2019 - 12 - 13
The development of an online store is one of the basic and daily elements of work. Campaigns are carried out in paid channels, and individual areas of the store are optimized with equal enthusiasm. However, among all this the pillar of every online store cannot be omitted – the e-store terms and regulations are the […]
Posted 2019 - 11 - 19
According to research by Picodi, an international website with discount codes for online stores, up to 60% of users make impulsive purchases. Interestingly, these statistics spike up to 80% on Black Friday. It’s one of those days when it is best to buy gifts and we are most eager to shop. It’s good to know […]
Posted 2019 - 11 - 3
Christmas shopping involves a long journey of users on the web to find the perfect gift. It is worth noting that the group of Internet users buying online is increasing year by year. According to the Gemius report for 2018, the percentage of online shoppers is already 56%. The trend of taking shopping online is […]
Posted 2019 - 10 - 26
How to get new customers? How to advertise an online store? How to sell online? The questions are crowding and with each subsequent issue, it may seem more and more complicated. The mere acquisition of the interest of an e-consumer may not be such a difficult task on its own, but gaining his trust and […]
Posted 2019 - 10 - 11
In today’s product-saturated world of consumption, the brand is a key word, and making a name for it is one of the main goals of every business. Why? A strong brand forms loyalty and trust, and these lead to the customers’ brand loyalty. It all comes down to selling better and more. It might seem […]
Posted 2019 - 09 - 28
Regardless of whether it is an existing online store or it will be created soon in the future, one of the most important factors that must be controlled is the conversion rate. What is sales conversion? It is nothing more than translation of the number of visits to the e-store to a number of purchases. […]
Posted 2019 - 09 - 12
The best traders are familiar with techniques that will work in each and every situation, and allow to effectively conduct conversations with every customer. They choose to use the low-balling technique or swing the emotional swing and, if necessary, they will juggle with a perfectly matched set of techniques in order to sale and build […]
Posted 2019 - 09 - 3
What is a product feed? To put it simply, a product feed – also known as a data feed or an xml feed – is a database of products sold in your store. It is usually saved as an XML or CSV file that contains all the basic information about your products. This information is […]
Posted 2019 - 08 - 28
Sorry, this entry is only available in Polish.
Posted 2019 - 08 - 11
Documents are saved in various formats. Some constitute ordinary text files with the extension .doc or .docx, others are spreadsheets with the .xlsx record, there are also files with the .pptx extension opening the Power Point presentation program. Another type of writing – XML - is very important for many companies operating on the web. […]
Posted 2019 - 07 - 25
How to promote e-business on the Internet? There are ways in abundance, but a few constitute the cornerstone of online promotion. One of the basic forms of promotion is running paid campaigns in Google AdWords. Why is this type of advertising so important? It is inexpensive, precise and immediately positions the company within the search […]
Posted 2019 - 07 - 6
Multi-channel e-commerce means as much as running promotional campaigns on every available channel, analyzing the effects, and optimizing and focusing on the channels that achieve the best conversion rate. Content marketing has been one of the pillars of omnichannel activity for many seasons. The so-called content marketing is no longer a trend, but a permanent […]
Posted 2019 - 06 - 26
Since 22nd April Google Merchant Center in its Diagnostics tab has placed alerts notifying advertisers (online shops) that since 31st July 2019 it will be necessary to enter delivery costs in the panel. If they are not entered, such advertisements shall be rejected. This time Google added Poland to the list of countries where this […]
Posted 2019 - 06 - 13
Several thousands of products, various prices, photos, attributes, colors, sizes, etc. A shoe shop introduces changes every season, an e-delicatessen shop is subjected to incessant verifications of prices for vegetables, jams or beverages, shops offering small home appliances have thousands of products on offer, almost everything is sold on a large scale online. In order […]
Posted 2019 - 05 - 23
Basic question asked at all stages of running an e-store – how to increase sales? The answer to the question is not simple, and above all, there are many answers. How to increase sales through paid promotion channels, content marketing, and positioning, or maybe increasing sales will be achieved by optimizing the shopping path in […]
Posted 2019 - 05 - 12
Internet advertising is a topic on which every good e-marketing expert could give a long interview published in large volumes. There are very many strategies, types of online advertising, tricks and possibilities of running an advertising campaign on the internet. From content, through SEO to paid advertising on the web. How to get to know […]
Posted 2019 - 04 - 17
Setting up your own business is technically not so difficult. Every year, facilities are introduced that make it easier to start with your own business. It is a bold step in the mental sphere and if we move from a full-time job to a “one’s own” it is a complete change of the whole organization […]
Posted 2019 - 04 - 9
The dynamic development of the e-commerce market pushes entrepreneurs to set up their own e-business. Nothing unusual. Initial costs seem to be relatively small, the easiness of starting with an e-store is also very tempting. Remember, however, that running a store is tantamount to running a company that must fulfil its obligations towards the Tax […]
Posted 2019 - 03 - 26
It would seem justifiable to think that when we take to web sales or just intend to start it, we should have a detailed plan or strategy. There is a general belief, although the scale is diminishing, that running a web shop is limited to publishing information about it on the Internet – that everything […]
Posted 2019 - 03 - 24
Whether an online shop or a business site, its ultimate goal is to collect the so-called leads and selling. The web design, including e-shops, is not solely limited to just the design or neat appearance. The web design is a much more complex process whose reach exceeds the boundaries of the site as such. First […]
Posted 2019 - 03 - 19
Complex price models of mobile services and products used to be limited by the possibilities of their being presented in PLA. Products and services from other sectors can be easily promoted in product adds. Recently, Google enabled a new option for Telco – transfer of particular products and target sites advertising smartphones covered, or not, […]
Posted 2019 - 03 - 11
E-commerce is growing around the world. Our country is no exception. Year on year, e-commerce market share in sales is increasing and the e-commerce sector is gaining in importance. Before you join the stream, learn more about the electronic commerce in Poland and do not let yourself be taken by surprise. E-commerce A.D. 2019 Every […]
Posted 2019 - 02 - 23
Year-to-year, traditional sale is transferred to virtual reality. Not only an increasing number of stationary shops embark on the online trading journey but there are more and more customers shopping on the Internet. It is estimated that in 2019, ca. 1.92 customers around the world will do shopping online. According to Gemius research, in Poland […]
Posted 2019 - 02 - 12
Regardless of whether we have had our shop for some time or whether we are just beginning our e-commerce adventure, we are bound to face multiple challenges. One of them us the eternal question of how to promote an online shop.The answer to that question is equivocal; it is modifiable as a result of new […]
Posted 2018 - 12 - 19
Do not think about how easy you can manage the campaigns launched in Google (AdWords, Shopping), price comparison engines, marketplaces or social media. And still you think about it. Omnichannel is not simple. Multiple channels in e-commerce is a known topic and it is something absolutely obvious. How should we manage it, then, and how […]
Posted 2018 - 12 - 11
‘Fine feathers make fine birds’ – an adage that seems to hold true to e-commerce and product description. A product described incorrectly does not build trust, seems to be sloppy and gives rise to suspicions regarding issues such as lack of proper operation or no delivery after payment. Every consumer will draw their own conclusions […]
Posted 2018 - 12 - 7
Google Shopping has been operating on the Polish e-commerce market for several years. Before this form of advertisement, it was possible to promote key phrases in the search engine by means of positioning and paid AdWords advertisements. Graphic advertisement seems much more attractive for online vendors nowadays. What should you do to obtain the best […]
Posted 2018 - 12 - 1
We already know that the sales channel tested in the US facilitates shopping thanks to the voice assistant. It gathers all the vendors in one place and offers one cart for all of them. It boosts the visibility of every participating e-commerce and makes every brand stronger. But this is not where Google Shopping Actions […]
Posted 2018 - 11 - 26
Danny Sulllivan, worker at Google, says: „Today’s consumers do not just want an answer. They are increasingly looking for significant, sensible and immediate help in fulfilling their daily shopping tasks. We can see this in our data: in the last 2 years, the number of requests / where to buy / increased by over 85%. […]
Posted 2018 - 11 - 21
In e-commerce there are always a lot of things going on. Mobile purchases, same-day delivery, new technologies, social media. These and other features support online sale. A new online purchasing formula may soon be launched – Google Express. For now, the service is being tested in the homeland of Google – the USA. How does […]
Posted 2018 - 11 - 15
Clothes market is unbelievably rich with nearly endless product range. Dresses – summer, cocktail, jersey, knitted, etc.; shoes – espadrilles, jodhpur boot, sneakers, derby shoes, etc.; jeans – skinny fit, regular, straight leg or loose fit. Each garment has its characteristic features which if added to the name make it easier to find. What key […]
Posted 2018 - 11 - 12
The world of toys is huge and limited only by the imagination of their creators and creators of films and cartoons. However, with this imagination we should be very careful while configuring the names of individual toy types. Puzzles, cuddly toys, or chairs for children play a specific role and are made of one material […]
Posted 2018 - 11 - 6
Regardless of the sales channel, operators have to at least once find themselves in the position of the buyer. The same principle also applies to sports products. It is important that you ask the right questions replies to which are sought by the users. Let’s not forget of the key elements of the product name […]
Posted 2018 - 10 - 1
Shelves in stationary shoe shops are very specific, specially designed so as to present the product in the best possible way. The shop space is divided into sections with women’s, children’s, men’s, sport or even elegant shoes. It is obvious. In virtual reality, the situation should be similar and the role of the shelves in […]
Posted 2018 - 10 - 1
Electronic goods sell extremely well on the Internet. E-shops describing each smallest parameter of a Bluetooth speaker, soundbar, smart fridge, functional washing and self-ironing machines, etc. do extremely well in virtual reality. However, it is an extremely saturated, even oversupplied with electronic hypermarkets. In the jungle of products, you have to be very specific to […]
Posted 2018 - 09 - 7
Another episode of “how to build best product names” series? In the virtual world, nobody has a chance of coming up to the shelf and grasping a product to look at it from each side, read every letter on the label, or just ask the shop assistant questions. These are the things we all do […]
Posted 2018 - 09 - 7
In a fairly competitive sector of online shops offering jewellery, there is little room for randomly chosen names describing products. The names have to be as precise and perfect as precise and perfect is the finishing of rings, necklaces and bracelets. Each product at the e-shop has its own characteristic features, is made from a […]
Posted 2018 - 05 - 24
Another installment on product feed plug-ins. This time we will discuss an open source platform called Magento, which has already established itself in the e-commerce landscape worldwide, and can become one of the three dominant platforms for online sales. In 2015, the Magento engine was applied in more than 10% of all online stores. Today […]
Posted 2018 - 05 - 24
The category Home & Garden includes a unique scope of, not even as much as the products, but categories. There is garden furniture, rattan furniture, accessories to the balcony, garden deckchairs, trampolines, foil tunnels and many, many other categories and subcategories, that can fit endless hordes of products . All this must be somehow managed […]
Posted 2018 - 04 - 18
You would think that the 100 years of the history of advertising is an oceans of changes, appearances and disappearances of revolutionary technologies and trends as well as use of various channels to reach a potential customer. All this is true, but… it turns out that this peculiar caroussel of changes has its permanent elements […]
Posted 2018 - 04 - 18
Shopify is another comprehensive, extensive and globally recognizable open source platform for online sales. Although Shopify was founded already in 2004 (and was involved in online sales of snowboard equipment), its new e-commerce nature came to light two years later. The development of the platform was extremely intense and utterly successful. Today Shopify has over […]
Posted 2018 - 03 - 14
It has been long known that files are not the same as product files. They need to be taken care of so they not only bring the desired outcomes, but first and foremost so they can make an efficient use of any advertising format. To this end, online shops use their best endeavours to constantly […]
Posted 2018 - 03 - 14
The product file is a product database – several columns and lines which provide simple and concise information that we have for example 12 Star Wars pots at a certain price or that jodhpur boots are from a certain manufacturer and will soon be sold out because there are only last two pairs left at […]
Posted 2018 - 02 - 20
A product file is an absolute “must have” in any e-commerce activity. It is difficult to imagine conducting large-scale campaigns in different fields without such a perfect tool an xml file. Without product feed, execution of an effective campaign, even if within a single channel, would not only be a torture, but it would have […]
Posted 2018 - 02 - 20
Creating a product file is a very important issue for any online shop. Depending on the sector, you have to pay attention to key product parameters used by users during product search. When operating in a particular sector as an expert and using such tools as for example keyword planner, we may effectively figure the […]
Posted 2018 - 01 - 11
If you plan to buy a perfect soundbar or a bike that perfectly fits your needs, you basically describe your expectations to the seller. That is how we buy things offline. Generally, it is not bad, but an increasing number of Clients is supported by intelligent algorithms while they shop. Due to such algorithms, the […]
Posted 2017 - 12 - 8
Advertisements published on the Google Shopping channel entitled “Product Listings Ads” (PLA), are one of the most effective and simple methods of acquiring the motion, which, in result is supposed to increase the sales results. Advertised creations make it easier to attract users making purchases, i.a. because they are distinctly placed in the search results […]
Posted 2017 - 11 - 14
Marketplace – sounds modern and innovative. It is easy to associate this notion with start-ups, e-commerces, digital marketing and a whole stream of technological wording. However, in that mix of terms the word marketplace has very strong roots and its origin should be sought already in antiquity. A marketplace is nothing else but a market. […]
Posted 2017 - 10 - 16
There is no sense for an online store to run a product campaign void of a properly prepared product feed. The point is not to have just any product feed that would include some specified title and meta-description attributes along with any other parameters. On the contrary, it is essential to have an XML file […]
Posted 2017 - 09 - 12
Not only experts for managing online content, but also SEO experts perceive platforms for sharing online content as a very vital and popular tool. Such a tendency results from the fact that the platforms facilitate directing traffic to the promoted website and, thus, influence its popularity. What speaks for the platforms is gathering quite a […]
Posted 2017 - 08 - 17
Campaigns that are conducted as part of running an e-store consist of unceasingly optimized actions that are aimed at bringing a profit at the end. Increase in sales is the profit, as well as the objective. The campaign ought to generate movement while visits at the website ought to convert at the highest amount possible. […]
Posted 2017 - 08 - 17
There is no personalization without Big Data. This is how you can describe the value of mass storage is simple words. Thanks to the abundance of information left on the Internet, advertising systems are able to search for precise data from which they can draw precise conclusions. A modern dynamic advertisement must draw data from […]
Posted 2017 - 07 - 9
At some point, the e-commerce market was struck with a discourse regarding the point of introducing one’s offer on sites of larger publishers (i.e. Shopalike and Domodi). It was justified with the fact that the online sales arena started to recognize a visible trend of departing from competing by price. It is more than appropriate […]
Posted 2017 - 07 - 9
Managing products in a constantly developing e-store might at some point cause a major headache. That is why an offer that has grown to include several thousand positions ought to be perfectly managed. Otherwise, we will have to apologize to our customers because the ordered product is not available at our stock as well as […]
Posted 2017 - 06 - 23
Currently, it is a less frequently mentioned phenomenon, yet it entered the e-commerce dictionary long ago and continues to expand its range of activities. The latter are hard to limit in any way whatsoever. The word omnichannel is repeated as a mantra in all compilations of trends in online sales. It is still coping well, […]
Posted 2017 - 05 - 24
It is difficult to find a place for an individual seller within an Internet store. Place for someone who would suggest the perfect product – a product that would meet our expectations. Regardless of what we are looking for, we would like someone to facilitate our search and indicate several interesting products. As a result, it […]
Posted 2017 - 05 - 24
At a first glance, traditional mailing seems to be a less attractive method for promoting an e-store. However, our e-mail boxes continue to be inundated with a non-decreasing number of newsletters, offers and promotions. Meaningless actions? Filling of budget resources? Lack of ideas for an effectively conducted marketing? Highly unlikely… E-mail marketing is a powerful […]
Posted 2017 - 04 - 28
The dynamics of the e-commerce market is characterized by its extremely high momentum. New guidelines, requirements, increasingly precise tools, applications and updates etc. emerge every now and then. As a result, each and every e-marketer needs to follow them, test them and implement. Therefore, it is hardly surprising that the biggest social media portal in […]
Posted 2017 - 04 - 28
While running an online store, you need to obtain movement from all possible sources that might generate sales for this particular industry. However, every e-business constantly struggles with, improves and optimizes one of the most significant e-commerce ratios – conversion rate. Today, by using tools made available by Google you are able to specify – […]
Posted 2017 - 03 - 21
The virtual reality holds no place for whining, the online world overtakes in new trends, applications, updates, tool etc. Being responsible for marketing actions at an e-store or other types of Internet activities, you should pay close attention to novelties and amenities appearing on the market. Google consistently remains the leader in introducing changes and […]
Posted 2017 - 03 - 21
Google does not withhold its updates and continues to actively release new patches with an aim of making our searches for valuable content more precise and buying more secure. The goal of GTIN numbers is to help achieving this. Since 14th February 2017, providing GTIN numbers within an .xml file provided by Google Merchant Center […]
Posted 2017 - 02 - 27
There is no one good answer to this question, but you might want to ask it when it applies to a specific industry or business. I would dare say the most profitable forms of promotion are those that bring the highest conversion rate at the lowest cost. In order to expand the boundaries to gain […]
Posted 2017 - 02 - 27
Deploying a paid campaign on Google is not a big challenge. It needs just some attention It needs just some attention, selection of key phrases and an account top up. The most important, however element in leading an effective campaign on Google Shopping platform is the ability to manage them in a way that will keep […]
Posted 2017 - 01 - 27
Sorry, this entry is only available in Polish.
Posted 2016 - 12 - 30
Google Shopping, AdWords and Facebook Ads The product feed is also used by affiliate networks. The question emerges if it’s actually possible to create a universal formula for the perfect feed, one that matches every type of product and is as effective in an e-deli as it is in a militaria e-store? What makes your […]
Posted 2016 - 12 - 16
Check out our 6 tips that can help you compete more effectively on foreign markets If your goal is scale up geographically, make sure your data feed is well-optimized. Introducing your offer to the international market will be much more efficient and faster with a solid product feed. #1 Carry out market analysis If you […]
Posted 2016 - 11 - 30
One issue that haunts every marketing expert out there: How to turn an e-store visitor into a customer? There are at least a couple of elements that determine whether a user starts a purchasing process and finalizes their order. At each stage of the process, they can come across a barrier that will effectively discourage […]
Posted 2016 - 11 - 23
Writing a good article, recording an intriguing video or wrapping engaging content in a neat infographic package is not enough to ensure that people will read, comment and share your stuff. Good content needs a little nudge, so put some thought and effort in a campaign focused on distributing it. What can you do to […]
Posted 2016 - 11 - 7
Although TV advertising has been known for decades, the moment videos appeared online was a complete game-changer. The amazing possibilities the Internet offers mean that the videos we see online have almost nothing in common with traditional TV advertising. Video marketing as a thought-out concept uses multi-channel operations which are all based on the idea […]
Posted 2016 - 10 - 21
It can be tricky to find your way among the information overload You’d rather just get to the interesting stuff and consume it as soon as possible. Internet users are more eager to jump from page to page; their attention is focused on a single source for 10 seconds, and 41% of them use more […]
Posted 2016 - 10 - 11
One of the biggest challenges is to find a way to reach potential customers with the right message. In this time and age, when we can promote our business in numerous online channels, it’s possible to appeal to the right target group with sniper-like precision. One of these channels, and at the same time one […]
Posted 2016 - 10 - 3
Optimization is a never-ending process Every action triggers a reaction. This fundamental rule of physics also applies to e-commerce. Depending on the quality of your online advertising campaign, this reaction will be a satisfying one or quite the opposite. This is exactly why you need to constantly optimize your campaigns in order to improve their […]
Posted 2016 - 09 - 21
In recent years, sales via traditional channels have been gradually moving to the online world The competition is much greater and it’s way more difficult to reach the customers with our offer. To show off our products, you have to make them visible in price comparison engines, Google, and on social media. Useful tool are […]
Posted 2016 - 09 - 5
E-commerce has seen quite the development, leading not only to the creation of thousands of online stores, but also being the driving force behind the growing popularity of services like price comparison engines. It’s also contributed to the appearance of ads with product pictures in Google search results. Today we can also present our offer […]
Posted 2016 - 08 - 20
Howdy! This post is currently available only in Polish. You can still read it, if you’re in mood for a linguistic challenge. If you need more tech info from our part, you can always contact us directly at [email protected]
Posted 2016 - 08 - 11
Google Shopping is so popular among online retailers that the competition in certain products groups resembles fighting for the best ad positions in the AdWords system. For this reason, many owners of online stores choose to use classic SEO rules in their campaigns, aiming to improve ad ranks of specific products in search results. Learn […]
Posted 2016 - 07 - 29
You made it. You online store is finally up and running, and now you’re hoping to make some serious money quickly. But how should you go about it? While navigating the world of e-commerce follow these few simple, yet important rules that will help you develop your online store. Cooperation Partnership is crucial in e-commerce. […]
Posted 2016 - 07 - 22
Every e-commerce business comes with a set of challenges These go far beyond selling out our merchandise and getting profit as fast as possible. One of the most important tasks we face is communicating with customers in the right way. After all, customers are crucial to any business. Today, when modern technology is used in […]
Posted 2016 - 07 - 15
In order to improve the quality of its services, Google regularly introduces larger or smaller changes. Some of them concern product feed, which is used to showcase vendors’ products in search results. In this article, we focus on five key changes that will go live in 2016 or, in one case, next year. 1. Increased […]
Posted 2016 - 07 - 5
A store is trustworthy when users do shopping and believe that the store wants to help them. Recurring clients have already showed their trust so they continue online shopping at a specific store. However, new users are more reluctant to show trust so getting them to your online store is quite a challenge. Have a […]
Posted 2016 - 06 - 22
Google search engine has a huge e-commerce potential Every now and then Google offers new advertising possibilities that are supposed to help to increase traffic and turnover in your e-commerce. What did they come up with this time? Google surprised its users that Google Shopping (Google PLA) Ads will be also displayed in mobile Google […]
Posted 2016 - 06 - 15
Getting new customers can be done in a number of ways. One of them is start working with other sites or marketplaces that redirect customers to your website. One of such platforms is ShopAlike. What is ShopAlike? ShopAlike is the platform that offers variety of products from various online stores. Shopalike redirects users to a […]
Posted 2016 - 06 - 8
When Web 2.0 trend became popular, online stores got new possibilities of engaging their customers. Reviewing and commenting products gave both business owners and customers many interesting benefits. Web 2.0 in online stores Web 2.0 is kind of paradigm that has been used by websites since 2001. Its aim was to make users create content […]
Posted 2016 - 06 - 3
How a well-optimized feed can stimulate the sales numbers? How top e-commerce companies use feeds to improve conversion rate, ROI or to build their brands? Read how one of e-commerce fashion companies uses product feeds to grow their business and how the feed marketing has become core element of their online marketing strategy. When do […]
Posted 2016 - 05 - 23
Finding a market sector that doesn’t use social media in its advertising strategy is virtually impossible these days. The reason behind this fact is rather simple: it’s the changing demographics. New clients enter the market, contributing to the constantly increasing number of users who prefer a virtual shopping session rather than a visit to the […]
Posted 2016 - 05 - 16
When you work on the graphic design for the e-store, you need to focus on two crucial elements such as the color choice and a clear layout. When the site is well-planned, it’s much easier for users to navigate your site. Plus, if you add some designer tricks, you’d find it easier to convert your […]
Posted 2016 - 05 - 9
Getting aroound and knowing your ways in Google Merchant Center can be challenging at the beginning. Have a look at below six common issues that you might encounter when you start working with GMC. 1. Lack of key elements from the product page The first thing that you need to remember is that there are […]
Posted 2016 - 05 - 4
According to one of the rules of e-commerce, a well-made picture is a must when you want to sell a product. Although it’s mostly true, even the best image won’t convince thousands of online customers to put the item in their carts. Sure, a photo can help grab their attention, but it’s a detailed information […]
Posted 2016 - 04 - 27
We have prepared a comprehensive example of Google Product Listing Ads (PLA) product feed which includes all possible fields provided by Google. Everything is compatible with the specification: available here We have also added short comments for each field and showed their relevance at the scale of 1 to 3 rate: [1] – mandatory fields [2] […]
Posted 2016 - 04 - 25
This article describes how to correctly introduce microdata for product pages in your e-store. If you have no idea what microdata is, go first to Microdata in e-commerce – why does Google need it? In order to implement the below changes you will need minimum technical HTML knowledge. It would be best if you just […]
Posted 2016 - 04 - 25
What is microdata? Microdata are schemas of structural data that are called metadata. Google and other online platforms can easily get information from your site if the data structure is in accordance with the guidelines, see http://schema.org/Product. In order to make microdata seem more comprehensible, you can treat them as meta tags that describe each […]
Posted 2016 - 04 - 18
Every e-commerce manager has to decide which products and product categories they want to include in their e-store. They obviously need to take some risk, just like they do in their everyday life. It comes as no surprise that some „sure bets” turn out to linger in the warehouses for months or even years. The […]
Posted 2016 - 04 - 11
When setting up an offline store we have to find a good location, fill the shelves with products, come up with a good layout, and hire competent staff. Is building an e-commerce business similar in any way? The common denominator is the purpose, namely sales. In the case of brick-and-mortar stores, clients come directly from […]
Posted 2016 - 04 - 4
Did you know that one of the rules for success in e-commerce is product description optimization and providing basic product information? Not many e-commerce owners pay much attention to it, which isn’t a good thing. If you’re still unsure what matters, this article will answer most frequent questions and doubts. What does optimized product file […]
Posted 2016 - 03 - 25
Year can be divided into a few cycles, When you can be pretty sure that some products will grow popular while others will lose selling power Selling cycles repeat year by year so you can easily work out your success strategy. Basically, you plan what products will be prevailing in your e-store in a specific […]
Posted 2016 - 03 - 18
Running an e-business comes with many opportunities. However, in this case reputation is as important as it is for brick-and-mortar stores. If it’s good, you are on a straight road to success. If not, you should do everything in your power to change the customers’ opinion about your business. Below you will find simple steps […]
Posted 2016 - 03 - 11
Times when the site was designed, put online and left unmodified for months belong to the past. Even the most researched ideas cannot predict the way users will be using the site. It means that solutions well marked on the piece of paper may in fact have nothing in common with the reality. Np worries, […]
Posted 2016 - 03 - 3
You run your e-store and have no idea what to do next? Have a look at 8 steps that will help your e-business bring sales numbers up. Identify yourself Start off with identifying yourself online, make sure your contact details are easy to find. It shows that you’re an actual business entity, which is very […]
Posted 2016 - 02 - 26
Choosing right category for your products is something you need to approach diligently. First and foremost because you need to create the identification path which will help buyers to get to your product. It’s at your best interest to go for the path that attracts most users. How do you choose it? First of all, […]
Posted 2016 - 02 - 19
Which option is more profitable? As owners of online stores, we’d love to see dozens, if not hundreds, of Internet users visit our website every day and chose the products we offer. That would be an ideal situation, providing us with steady, solid income. Still, this perfect state is rather difficult to bring about, not […]
Posted 2016 - 02 - 15
When you have a look at e-commerce owner’s priorities list, you’ll discover that shipping matters seem to be of least importance. Focusing on promoting the products and providing excellent customer service, many e-store owners pay less attention to shipping policy. This is a bad thing to do since well-prepared shipping strategy translates to a steady […]
Posted 2016 - 02 - 8
When you set up your own online business and start building your e-store, you start asking yourself three basic how-to questions: – How to keep users in my e-store as long as possible? – How to make users finalize their shopping in my e-store? – How to keep the client retention number at a high […]
Posted 2016 - 02 - 3
When you start using Google Shopping, you’ll quickly realize that it opens up the whole new audience for your product base. Since Google search engine is among the top 5 things used every day, the advertising possibilities it gives you are great way to improve conversion ratio. This is why it’s good to know how […]
Posted 2016 - 01 - 28
Did you know that more than half of the Europeans regularly do their shopping on the Internet? In the course of a month, an average worldwide buyer spends around 80 U$D online. More importantly, the number of buyers as well as money spent is growing steadily month by month. But what’s going on backstage? From […]
Posted 2016 - 01 - 21
To ensure that sales numbers go up, many online stores decide to include more new products in their offer. These aren’t necessarily products from the same category that’s been featured so far. Brand new items are often introduced to the offer, in the hope that the rich variety will provide a steady stream of consumers […]
Posted 2016 - 01 - 14
Product feed optimization doesn’t always come easy, but it is not impossible. If you want to achieve long-term effects with minimum effort, you will benefit from those two ways and make your online activity more profitable. It all boils down to performing certain tasks on a regular basis. There’s no time to waste, start today. […]
Posted 2016 - 01 - 8
Case study of dynamic product feed for Facebook. We have helped various e-commerce companies with scaling product pictures in accordance with Facebook requirements for quite some time. What’s best about this functionality is the possibility to get pictures which preserve their original ratio and are produced in the required Facebook format of 1200×628. This way […]
Posted 2015 - 12 - 30
Making the most of product feed potential is a key element of e-commerce. Especially so in a situation where we intend to use not only our online store, but also additional mechanisms of presenting products via comparison engines, Google Shopping, or online marketplaces that gather a wide range of offers from different sources. Product feed […]
Posted 2015 - 12 - 22
Working with product feed is simple and enjoyable. To bring out its full potential, you can learn these several useful tips. If you follow them, product feed will prove even more profitable to your business, in both tangible and intangible terms. Updating is a must Let’s start by pointing out that dealing with e-commerce requires […]
Posted 2015 - 12 - 15
Online shopping Did you know that more than half of Poles do their shopping online? This is good news for the world of e-commerce. However, we should note an important difference between shopping online and in brick-and-mortar shops – buying online means that a cart full of goods can be abandoned at any time, just […]
Posted 2015 - 12 - 7
E-commerce is all about getting more and more future customers to your e-store by means of various advertising tools and methods. This is why it’s at your best interest to use effective solutions that will perfectly get your prospect’s attention. One of the ways to go about it is to use the product feed. It […]
Posted 2015 - 11 - 30
If you use product feed, you are half way through the path to performance marketing success. To be sure you make most of product feed marketing, you need to optimize it as trends and customer behavior’s constantly changing. Product updates When you add new product and delete old ones, the next thing you need to […]
Posted 2015 - 11 - 23
Posted 2015 - 11 - 10
What is a product feed? Product feed is a file containing a photo and description of the product together with its attributes. When integrated with an appropriate platform, it becomes an important part of every e-commerce business. In other words, it is the thing that connects the store and the platform on which it’s located. […]
Posted 2015 - 10 - 28
A good feed is what you need. Creating a product feed is a fundamental matter when using, e.g., price comparison engines and the possibilities offered by Google Shopping. A well-designed feed allows us to become visible in these channels in a much simpler way while increasing the number of potential customers that receive our message. […]
Posted 2015 - 10 - 15
Just like marketing goes in line with sales, advertising is an integral part of online business. You can spend hundreds of dollars on your e-store, but in the end it doesn’t matter if you don’t do anything to get buyers to your site. Special discounts and reductions when going online with your e-store may be […]
Posted 2015 - 10 - 2
No secret that e-commerce is doing well and that every year it gets better results. This phenomenon can be noticed not only in the constantly growing number of online stores, but also in the tools that make reaching potential customers via the Internet more effective. One such solution is Google PLA (Product Listing Ads), or […]
Posted 2015 - 09 - 18
Necessity is the mother of invention Lately we’ve run into an unusual problem with the website of one of our customers. Some information on their website was saved as an image containing text.
Posted 2015 - 09 - 11
What connects product feed and Facebook? Did you know that for example in Poland 14 million people are registered on Facebook? It means more than one third of Poles in general! The majority of them uses the Internet on regular basis and spends 2 hours daily on social media according to the studies carried out […]
Posted 2015 - 08 - 31
Product images are one of the most important elements of our product feed. Presenting the items we sell in an attractive and correct manner is crucial in many marketing channels such as remarketing, Facebook or Google PLA.
Posted 2015 - 08 - 21
Product feed is essential if you want to become visible in price comparison engines. A properly prepared product list with all the necessary data enables us to import it into any system of this type, thus increasing the possibility of presenting our offer to an even greater audience of Internet users. Comparison engines are an […]
Posted 2015 - 08 - 7
New standard of product feed. TradeDoubler, an international affiliate network, has introduced a new standard of product feed (Products API) that will allow publishers to increase the efficiency of their ads. In order to meet the needs of advertisers, feedink system contains ready-made integrations fully compatible with the technical guidelines set out by TradeDoubler. The […]
Posted 2015 - 07 - 23
IAI-Shop IAI-Shop, a Polish e-commerce platform, has built-in integrations for partners based in Poland. However, as the Polish e-commerce market is expanding dynamically beyond the borders of the country, an advertiser can experience a lack of sufficient product feed functionality in the e-commerce platform. In our platform, we decided to include integration with Getaway feeds […]
Posted 2015 - 04 - 26
Howdy! This post is not available in English. Read it in Polish if you’re in mood for a linguistic challenge. If you need more tech info from our part, you can always contact us directly at [email protected]
Posted 2015 - 03 - 12
What is a product feed? Product feed is a file containing the description and attributes of products available in the offer of an online store. The feed usually comes in XML or CSV format, and its structure is adjusted to the specifications of the marketing channels we use. What does a sample product feed look […]
Posted 2015 - 02 - 10
Where can we use product feed? Product feed can be used in various marketing practices. Typical applications of product feed include: Affiliate marketing Comparison search/shopping engines (CSE) Google PLA Social Media Behavioral retargeting Mobile websites The Internet is steadily gaining new users. That’s why numerous diverse opportunities emerge for the product feed, strengthening its position […]
Posted 2015 - 01 - 1
Have a look at basic terms: Product feed Product feed aka product file, data feed is the most popular way of exchanging data in the affiliate marketing. The website owner (the affiliate) creates a product feed in order to provide up-to-date information on their product base. The feed may contain information on items you put […]