Choosing right category for your products is something you need to approach diligently.
First and foremost because you need to create the identification path which will help buyers to get to your product. It’s at your best interest to go for the path that attracts most users. How do you choose it?
First of all,
you need do research before naming categories
Practically each product has more than one category, if you think otherwise you’re wrong. Don’t become complacent and you’be better allocate some time into category analysis. Think about how you usually do shopping. Aren’t you wondering which category you should check? For instance, is the kitchen radio going to belong to Electronics category or to Kitchen Interior category? Another good example are fishing rods. Potential buyers may look for rods in Sport, Hobby or Freetime category. It’s the same case with other products that can be used in various places, for various purposes or which are somehow linked to the main product.
The essential takeout for you here is that you should remember not to set only the most popular category. In many cases it’s going to be best for you to set a more specific category that better describes the product. My advice is to test which category suits your product best. This is how you’ll know which way more users will be coming to your e-store.
The second thing
to keep in mind is precision
It makes it easier and more comfortable for your future clients to find the products that you offer. The more precise product description and categorizations are, the better for your buyers and consequently for you. What’s more, precision is a great friend of Google. Google likes it when everything is precise and clear. If you overlook this aspect, Google may even consider banning you for your sleeziness.
Category identification isn’t an easy and pleasant task and requires some erring and learning before it’s done perfectly. It’s absolutely recommended to take some time and do it right since it affects your buyer’s decisions and actions.