Posted 2016 - 01 - 21

To ensure that sales numbers go up, many online stores decide to include more new products in their offer. These aren’t necessarily products from the same category that’s been featured so far. Brand new items are often introduced to the offer, in the hope that the rich variety will provide a steady stream of consumers […]

Posted 2016 - 10 - 3

Optimization is a never-ending process Every action triggers a reaction. This fundamental rule of physics also applies to e-commerce. Depending on the quality of your online advertising campaign, this reaction will be a satisfying one or quite the opposite. This is exactly why you need to constantly optimize your campaigns in order to improve their […]

Posted 2018 - 04 - 18

Shopify is another comprehensive, extensive and globally recognizable open source platform for online sales. Although Shopify was founded already in 2004 (and was involved in online sales of snowboard equipment), its new e-commerce nature came to light two years later. The development of the platform was extremely intense and utterly successful. Today Shopify has over […]