We have prepared a comprehensive example of Google Product Listing Ads (PLA) product feed which includes all possible fields provided by Google.

Everything is compatible with the specification: available here

We have also added short comments for each field and showed their relevance at the scale of 1 to 3 rate:

  • [1] – mandatory fields
  • [2] – recommended fields
  • [3] – optional fields
  • none – non important fields

You can download product file from here.

Google PLA product feed sample:

	
	http://www.sampleshop.com
	sample shop description
	
		tddy123uk <!-- [1] id has to be unique -->
		 <!--[1] max 150 chars, rrecommended 70 -->
		
		Solid red, queen-sized bed sheets made from 100% woven polyester 300 thread count fabric. Set includes one fitted sheet, one flat sheet, and two standard pillowcases. Machine washable; extra deep fitted pockets.
		 <!-- [1] max 5000 chars -->
		Apparel &amp; Accessories &gt; Clothing &gt; Dresses <!-- [2] Google Category: https://www.support.google.com/merchants/answer/1705911 -->
		<![CDATA[ Clothing > Dresses ]]> <!-- [1] max 750 chars -->
		http://www.example.com/asp/sp.asp?cat=12&amp;id=1030 <!-- [1] max 2000 chars -->
		http://www.example.com/asp/sp.asp?cat=12&amp;id=1030 <!-- [3] max 750 chars -->
		http://www.example.com/image1.jpg <!-- [1] max 2000 chars, recommended size 800x800px -->
		http://www.example.com/image1-add1.jpg <!-- [2] max 10 additional images, max 2000 chars, recommended size 800x800px -->
		http://www.example.com/image1-add2.jpg
		http://www.example.com/image1-add3.jpg
		http://www.example.com/image1-add4.jpg
		http://www.example.com/image1-add5.jpg
		http://www.example.com/image1-add6.jpg
		http://www.example.com/image1-add7.jpg
		http://www.example.com/image1-add8.jpg
		http://www.example.com/image1-add9.jpg
		http://www.example.com/image1-add10.jpg
		new <!-- [1] available variants: new, refubrished, used -->
		in stock <!-- [1] available variants: in stock, preorder, out of stock -->
		2014-12-25T13:00-0800 <!-- [3] format YYYY-MM-DDTHH:MM-ZZZZ (T - time separator, ZZZZ - time zone) -->
		19.00 USD <!-- [1] -->
		15.00 USD <!-- [2] -->
		2011-03-01T13:00-0800/2011-03-11T15:30-0800  <!-- [3] -->
		3234567890126 <!-- [2] max 50 chars, type: 8-, 12-, 13-, or 14-digit number (UPC, EAN, JAN, or ISBN) -->
		F33DINK <!-- [3] max 70 chars -->
		Acme <!-- [2] max 70 chars -->
		FALSE <!-- [3] available variants: FALSE, TRUE -->
		AB12345 <!-- max 50 chars -->
		Black <!-- [2] max 100 chars, multiple colors devided by "/", Black/Red/White -->
		male <!-- [2] available variants: male, female, unisex -->
		adult <!-- [3] available variants: newborn, infant, toddler, kids, adult -->
		Leather <!-- max 200 chars, multiple material devided by "/", cotton/polyester/elastane -->
		Striped <!-- max 100 chars -->
		XL <!-- [3] max 100 chars -->
		petite <!-- available variants: regular, petite, plus, big and tall, maternity -->
		US <!-- available variants: US, UK, EU, DE, FR, JP, CN, IT, BR, MEX, AU -->
		
		   PL
		   Standard <!--delivery speed, ex. standard, express -->
		   10.00 PLN
		
		3 kg <!-- available variants: lb, oz, g, kg -->
		perishable <!-- max 100 chars -->
		6 <!-- integer more then 1 -->
		true <!-- available variants: TRUE, FALSE -->
		true <!-- available variants: TRUE, FALSE -->
		https://doubleclick.com/?redir= <!-- max 2000 chars -->
		seasonal <!-- [2] max 100 chars, max 5 additional fields -->
		clearance
		holiday
		sale
		best seller
		Shopping <!-- recommended value "Shopping" -->
		2004-08-19 <!-- [3] format YYYY-MM-DD (10 znaków) -->
		225g <!-- [UE only], Numerical value + unit. Weight (mg, g, kg), volume (ml, cl, l, cbm), length (cm, m), and area (sqm) are supported. -->
		A+ <!-- [UE only], available variants: G, F, E, D, C, B, A, A+, A++, A+++ -->