IAI-Shop, a Polish e-commerce platform, has built-in integrations for partners based in Poland. However, as the Polish e-commerce market is expanding dynamically beyond the borders of the country, an advertiser can experience a lack of sufficient product feed functionality in the e-commerce platform.

In our platform, we decided to include integration with Getaway feeds generated by iai-shop. Now we’re able to generate full-fledged feeds for each of the countries in which our store operates. That’s how we’ve gained an ability to automatically adjust the product feed to hundreds of partners while managing them in an advanced manner.