Building one’s own brand is currently one of the most effective marketing techniques.
The quick, effective and relatively inexpensive cost allows the company to appear in the minds of potential customers.
What is this phenomenon all about?
If we plan to launch a business, service, product offer and know our industry, we have expert knowledge and we can share it. One of the means that proves extremely effective in building your own brand is storytelling, or the art referred to as narrative marketing. Let’s see how to create your own brand using storytelling.
How to Create Your Own Brand – The Basics?
Very often we come across the statement that this or that person is a “solid brand” – meaning one on which we can rely, which knows their field, will give us advice, tips, also keep their word and complete any task before the deadline. It is no secret that the value of qualities presented in real life has been extremely appreciated in the business environment. For a brand to be strong, we need to evoke “extremely” positive emotions. These, in turn, are built by creating the image of the brand, behind which stands a loyal, verbal person, knowledgeable, fond of sharing knowledge, respecting deadlines, and fully transparent in their activities. How to make that the perception of the brand not only in the eyes of loyal customers, but also the potential ones? One of the most popular and very effective ways is the use of storytelling, which plays a special role these days, with more and more companies convinced by this form of promotion.
What Is Storytelling and How Can You Use It?
Storytelling is not just limited to building your own brand. The purpose of narrative marketing is to build a more interesting, engaging message that will be more captivating and grasp the customer’s attention. At present, this means of promotion is also used by online stores. The more so because it is a means that can be effectively used in many marketing channels. Storytelling is perfect in the form of a film, podcast, blog or website post, as well as a newsletter or social media.
The Key Elements in Creating a Brand Story
While storytelling in business is an art of marketing that does not stop within a rigid framework, certain rules apply. Absolutely the basic rules, the use of which will bring you closer to reach your goal refer to language simplicity. Let’s not force ourselves to complicated, specialized language. We should rather speak honestly but in an accessible way. Another major element of storytelling in sales is referring to emotions which will directly translate into the reception of the entire message. It is to remain in memory, arouse interest, raise issues that determine the perception of a service or product. The marketing narrative could not fully exist without the transfer of valuable knowledge. Emotions are significant, but paired with transferred knowledge regarding a service of product, they build a stronger bond between the brand and the recipient. These are powerful tools that, as part of storytelling, break down shopping barriers, build trust, create the image of an expert, etc. Storytelling must also come with an indefinable element that surprises, breaks the patterns, makes the story unpredictable and a bit spontaneous.
Storytelling in Sales – Tell Stories About Your Products
You can describe the product offered by an e-store in many ways. The form of description may be neutral, with indications of individual properties and functions of one or another product. However, it is possible to go in a completely different direction and create a unique description for the product, where we can tell the story of its use, while interweaving characteristic features of the item. The same can be referred to various types of services. Building content this way, we arouse emotions, attract attention but also foster greater trust.