If you use product feed,
you are half way through the path to performance marketing success.
To be sure you make most of product feed marketing, you need to optimize it as trends and customer behavior’s constantly changing.
When you add new product and delete old ones, the next thing you need to do is to optimize. It’s necessary for you to provide your customers with updated product base so that they find it easy to match products from your e—store with what they’re currently looking for. Plus, it shows that your company is developing and expanding the offer. You can easily set optimization rules to go in line with product fluctuations. You can use system like feedink offers to make it easier for you to optimize your product feed marketing activity.
Optimization lets you keep tabs on your current inventory and effectively manage it. You can set the rule that prevents specific product or product group from being displayed when the supplies end. This is a great functionality as it limits the risk of displaying the products that have run out of stock or are temporarily unavailable in your e-store. It makes it possible for you to effortlessly provide up-to-date information on your offer. It goes without saying that automated optimization is a precious gem in the crown of effective sales strategy.
It’s no surprise that users don’t use one definied way of finding products that you offer. There are plenty different words and expressions they mix when doing research. The methods change as the trends and seasons change so you need to follow them. It’s always best to be a vigilant observer of consumer behavior and rising trends in order to make necessary modifications in your product feed. Don’t be afraid of new ideas and modifications, the complete lack of change is the worst risk you actually take.
Google Shopping (PLA) / Comparison engines
Connecting feed optimization with Google PLA and comparison engines is the last and probably most important thing you should remember. It’s simple, the way you describe your products defines what users see in search engine results. It’s obvious that users are content when thay find what they’re looking for in one of the first results. As opposed to the previous paragraph, in this case your task is to stay on top of changes in various sales platforms, comparison engines or search engines which are improving to provide better targeting and shopper experience. As they change, you and your product feed need to change alike.
Feed optimization is crucial in case of all publishers where the product feed is used. if you want to keep your current market share and actually expand it, you simply need to treat feed optimization as a part of your online strategy.