Did you know that more than half of the Europeans regularly do their shopping on the Internet?

In the course of a month, an average worldwide buyer spends around 80 U$D online. More importantly, the number of buyers as well as money spent is growing steadily month by month. But what’s going on backstage?

From three ways of making online purchases – smartphones, tablets, and computers – consumers are still most inclined to choose the computer, be it a desktop or a laptop device. This is mainly due to the fact that we get a larger and clearer image, which makes shopping easy to both the oldest and the youngest. Another big advantage of viewing online stores in computer browsers is an easier navigation. We can also compare several products at the same time faster and more efficiently. Let’s be honest, as customers we still want to choose the best and the cheapest product on the market. Hence, the more detailed information on the product we get, the better for both buyers and sellers.

One might expect that the second most frequently used device for online shopping would be the tablet, as it would be consistent with the trend. However, the reality is different. Despite its small screen, the mobile phone is still becoming more and more popular for online shopping. It seems logical given the fact that we always have mobile phones on us and can make a purchase at any time of day and night. The truth is, the purchase process gets easier to complete, if the store’s website perfectly fits the resolution of phone (and tablet) screens. This way e-commerce owners have an opportunity to reach a large part of potential customers.

Growing trends

Trends are another thing that has a huge impact on growing sales in the world of e-commerce. Let’s consider an exemplary, typical lifestyle of the majority of middle-aged users – what can we do if we’re in a constant hurry and want to purchase a product, but no brick-and-mortar store is along the way? We’re left with the option of online purchase. If you run your own e-business, keep tabs on what’s going on and try to notice emerging or recurring trends as quickly as possible. And keep in mind that “hot” products sell really fast – any shortage in the offer can cost you handsomely. Since “trend” is a word of many meanings, we can notice its different, equally significant kind, which refers to special seasonal sales associated with specific days. For example in Poland, it’s definitely the Free Shipping Day, which has brought online millions of Poles on December the 1st for last 6 years. There’s no denying that free delivery is a very tempting element of shopping online. It is often more attractive to the customer than a drop in product’s price. This can be seen in the case of Zalando, the store that consumers very often associate with free delivery. It’s similar with Aliexpress which offers free shipping to many countries.
Another seasonal event associated with increased online sales is Black Friday whose significance is constantly growing in the European e-commerce year by year.

E-commerce is a market segment that is developing dynamically each year in every country. To succeed in it, you have to know it inside out and keep up with its rhythm. Year 2016 may be just the year when your business gains momentum.