Creating a product file is a very important issue for any online shop.
Depending on the sector, you have to pay attention to key product parameters used by users during product search.
When operating in a particular sector as an expert and using such tools as for example keyword planner, we may effectively figure the way users search air carabines, hair dryers, or file cabinets. However, to efficiently use this knowledge in online campaigns, we need to manage the products somehow. To this end, we use product files.
WooCommerce platform is an open source add-on to WordPress which deploys a number of plug-ins enhancing product export to a product file.
Which plug-ins to use? Will any “WooCommerce” plug-in do the job?
Each plug-in will do. But not each plug-in will meet our expectations. Some of them are perfect to export goods to a file formatted for Google, Facebook, or other marketplace (e.g. WooCommerce Product Feed Export, exportfeed.com designed plug-in under the same name, or WooCommerce Product Feed PRO). Others are better for importing xml files to an e-shop database.
A very good criterion while selecting a proper plug-in are user opinions stored on the plug-in database. They are clearly displayed with each plug-in and the opinions or reviews are readily available for reading. WordPress users are a large group of people who will certainly be helpful during the selection.
However, in order to be 100% certain about the suitability of a plug-in, the best way is to test it in our online shop environment. Plug-in installation is simple and quick. Sometimes a glance suffices to assess whether a particular application meets our expectations, whether it is intuitive, or requires time to learn and be able to use its possibilities in an optimum way.
Testing, testing, testing…
In the e-commerce sector nothing can be left to chance. Our decisions need to be properly justified. That is the way it should be. Why? If we do not test the plug-in handling the payment, it may turn out that the user, instead of three purchasing steps, needs to take for example 7. Because the plug-in requires a confirmation of bank’s rules as a separate step and then you also need to choose your bank in another, and then it turns out that the plug-in requires additional purchase confirmation, etc. And yet, online purchases are to be as quick as possible and that the point.
We experience a similar situation with applications and plug-ins servicing the e-shop. Plug-ins need to be intuitive, simple, useful, but … let us not forget that they also need to fulfil their role from our business perspective. If we install a particular plug-in because it has got a nice logo or just based on very good opinions of other users, we cannot be 100% that it is an optimum solution for us. It may turn out that the plug-in with less positive feedback will be ideal in the conditions of your store.