Currently, it is a less frequently mentioned phenomenon, yet it entered the e-commerce dictionary long ago and continues to expand its range of activities.

The latter are hard to limit in any way whatsoever. The word omnichannel is repeated as a mantra in all compilations of trends in online sales.

It is still coping well, but has lost its charm for this very moment. Nowadays, it is more trendy to talk about growth hacking, sales automation and using messenger for communicating with the customer. Nonetheless, we cannot forget about multichannel e-commerce and the fact that it constitutes a constant operation. One of the elements that comprise omnichannel includes sales conducted through a store launched on a Facebook fanpage.

How to approach it? Ho to efficiently introduce an offer on Facebook?

In just few steps, you will be able to learn how to do it both properly and quickly. And all this without installing unnecessary applications and conducting tedious fanpage configurations. The store section on FB provides the possibility to present particular products along with their prices as well as special offers and discounts. Customers can select their favorite object and go straight to the cash drawer. All it takes is just one click of a mouse.

#1 Click on “Store” tab on your Fanpage

If the fan site is going to be launched, there will be no problems in locating the appropriate card that you need to click on. The “store” tab is responsible to commencing the process of establishing the store on Facebook.

In case of an older fanpage, you may notice that the side menu does not contain such section. In this cases, you need to launch it manually. Go to settings and site edit. Afterwards, click on “add card” and launch the store button.

In later steps, you will see fields that you need to go through one by one. First, please accept the terms and conditions.

Afterwards, you need to select the payment method convenient for your e-business.

Later on, an important aspect is to select the appropriate currency. Facebook will automatically assign the currency appropriate to the language of the fanpage. However, you ought to make sure that it is the right one.

#2 Describe your store

There is no place for copywriter spam or bleating about our offer. You only have 200 characters with space for describing the profile of your online store. Hence, you need to do it with sniper’s precision. And it is not much important whether someone will read it or not. All the so-called blank spaces will be visible to users and build purchase barriers along with lack of trust. There is not much text to write down. Three sentences would be sufficient and user’s will see that you really made an effort.

#3 Space for products is ready. Now you can add them

Now you need to add products from your store’s offer. You can situate as much products at the “Store” section as you want. Below, you can find a list of requirements and recommendations for adding images, descriptions and product variants.

What are the best practices for adding a product to the FB store:

Adding images is governed by its own rules:

    • Check the requirements:

      • each products needs to have at least one image,

      • it needs to be an image of the same product, not its visualization (for example: picture or an icon).

    • Know the recommendations for adding images:

You need to add images that:

      • are easy to understand and present the whole product,

      • are in resolution of at least 1024 x 1024 pixels,

      • are in a square format,

      • show the product up close,

      • have a white background,

      • present the product in real-time situations.

Do not use images that include:

      • text (for example: call for action, promotion codes),

      • offensive content (for example: nudity, sexually-explicit language, violence),

      • advertising and promotional materials,

      • watermarks,

      • information for which the time of display is important (for example: temporary price price discounts).

Descriptions need to comply with clear criteria:

  • Know the requirements

  • Only formatted text (no HTML codes)

What are the recommendations:

  • Descriptions ought to:

      • include information related solely to the product,

      • be comprehensible (for example: use short sentences/descriptions and/or bullet points),

      • underline the product’s unique properties,

      • be grammatically correct and include correct punctuation marks,

Description should not include:

      • HTML codes,

      • phone numbers and email addresses,

      • long titles,

      • too many punctuation marks,

      • only capital or small letters,

      • excessive information about the book or film,

      • links to external websites.

How to properly add variants:

Know the requirements:

      • Maximum of four variants for the product

Comply with recommendations:

      • Due not use abbreviations for the variant (for example: write “Large” instead of “L”).

      • Use variants instead of adding one product to the list repeatedly.

#4 Facilitate searching to your users. Create collections

Maneuvering through a mass of products that are compacted into one group can be tiresome. That is why it is worth creating product collections which will facilitate navigating through the Facebook store and make it much more pleasant.

You just need to enter the “store” tab and locate the “add collection” button at the very bottom.

What information is required:

  • name of the collection,

  • visibility – status “public” or “unpublished”,

  • either set distinction or not. Your distinguished collection will appear at the top of the Store. Remember that only the 10 first products of the collection will be displayed in this place.

  • select products for the collection and mark checkboxes for products that will be included in the collection.

Now, you can click on “save”.

# Basically, that is all

This method for promoting e-stores has served well so far and is highly likely to undergo further development. Currently, its shortcoming is the fact that there are no automatons created for developing an offer (as yet). All this needs to be done based on an archaic and seldom analogue method – by hand. However, it is worth playing around with the tool. It can be easily configured, transferring from FB to the store is immediate and redirects the customer to each product card in the store.

Omnichannel cannot be limited in the known sales channels described with billions of characters with spaces, such as positioning, sponsored links, content marketing, re-marketing and mailing. The highly efficient multichannel sales are open towards new paths that ought to link in the target place – “order and pay”. Facebook paves another way and allows to create an easy and user-friendly store.