Just like marketing goes in line with sales,
advertising is an integral part of online business.

You can spend hundreds of dollars on your e-store, but in the end it doesn’t matter if you don’t do anything to get buyers to your site. Special discounts and reductions when going online with your e-store may be overwhelming for you. Why don’t you give some thought to a product file? E-commerce businesses use product files to get to a large audience through shopping comparison and search engines. Even though you’re probably familiar with product feeds in search engines like Google, you should consider other xml-based traffic sources that your e-business may benefit well from. Product feed is a detailed file generated from your e-store site that contains loads of information on your product base such as description, picture, prize and special reductions.

XML files

Most of product files works perfectly fine woth text files and XML files. When it comes to text files, it’s easier both to create a text file and to make mistakes while inserting data. It’s always good practice to double-check your feed before you send it to shopping engines. Many businesses that use Google product files say that one third or more of their traffic comes from Google. This is why Google should be one of those engines that you send your product file to when it’s ready. Another reason to use Google Shopping in your strategy is the branding effect that you get when users see PLA results.

Creating data files

When you start creating product files, think well about product titles and make sure they have keywords that match what users are looking for. Users might do their research based on brand names, models, types or attributes such as prize, color or size. As search engines highlight the words that match what the users typed in the search engine, the product title will directly influence CTR. Once you’re done with product titles, craft product descriptions with keywords that match what users look for. Prizes influence shopping decisions so shopping comparison engines let users see prizes from various e-stores at a first glance. This comes in handy if you want to use reductions special occasions as a way of increasing your traffic and sales quickly. Shopping product engines let e-store owners to provide many attributes and features. The more you provide, the higher chances you run of getting potential buyers. Don’t you even think about sparing some dollars on quality pictures or graphis. Good quality pictures actually prove you’re a reliable business! In many shopping engines clients can review products and leave comments or review marks. Positive user feedback helps build trust. If your e-store is relatively new to the market, you might consider encouraging users with voucher codes in exchange for a review.

Product feeds
versus marketing costs

If you consider including shopping engines in your marketing strategy, remember that incurs additional costs every time users clicks on the product. This is why it’s super important both to create product feeds that are rich in appropriate keywords and to monitor, manage and update product feeds. The ways users look for products online are constantly changing, which makes it challenging for you to always stay on top what search patterns are currently used. Analyzing product feed will help you streamline your marketing and sales activities. It’s good practice to keep your product feed active in engines which actually give good results.

You still have no product feed?

E-commerce systems like BigCommerce, IAI-Shop, Volusion, WooCommerce allow to create a basic product file. If it isn’t enough for you, if you need more product feed formats, modification and filtering possibilities, feedink is the system you might consider to expand your feed inventory.