Awin is an affiliate network that connects more than 15 thousand advertisers with 211 thousand publishers. Learn what makes this platform interesting and how to integrate your website with it – both from the perspective of an advertiser and publisher.

Awin is a global affiliate network that belongs now to the Axel Springer Group. The company has more than 20 years of experience in the marketing industry and therefore impressive know-how and large international community – using Awin you can advertise in 180 different countries. It is worth adding that Awin company was many times awarded the title of Industry Choice of Network at the Performance Marketing Awards by the decision of their clients and partners.
All advertisers that want to join Awin network have to register on the platform through the registration form that contains key questions about future campaigns – for this reason, it should be filled in carefully.
Then advertisers have to choose the advertising model fitting their needs – there are many available options like “payment on influence” or “payment per click”. It will be also necessary to set the amount of commission for all publishers that will show the ads.
The next step is the preparation and uploading of the product feed. Awin accepts files in CSV and XML format. Detailed guidelines for product feeds are available on the Awin website – based on them you can prepare product feed yourself or use a professional tool that enables automatic generation of product feeds like Feedink.
All advertisers can also count on help with setting up their first affiliate program from their account managers.
All publishers also have to register through the registration form on Awin website and wait for the confirmation of their account. That way they get access to the publisher panel when they can search for interesting affiliate programs.
What is interesting, owning a website is not necessary to join the Awin network – you only need Facebook, Instagram, YouTube, Twitter, or Pinterest account. However, a small deposit (5€) is required – the full amount will be returned when you generate first sales.
Feedink is a product feed management tool. It imports your store's offer, lets you improve it with rules and sends up-to-date feeds to Google Shopping, Meta, price comparison sites and marketplaces.
