Marketing

PPC is evolving fast, and the numbers say it all. Our latest stats show what’s working right now, where ad costs are going, and how people are clicking. If you run Google, Meta, or display ads, this data can help you plan better and get more out of your budget.

In the context of SEO, Google is most frequently mentioned. However, SEO is present wherever an algorithm determines the display order of content - on Facebook, TikTok, or in comparison platforms like Ceneo.In practice, product feed optimization - seemingly unrelated to any specific search engine - is one of the key elements of SEO, including presence on Google.

Variant products, such as different colors, sizes, or styles, play a crucial role in e-commerce. Managing these variants effectively in your Google Merchant Center product data feed is essential for accurate and organized product listings. In this article, we'll delve into the concept of variant products, explore options for representing variants in the feed file, discuss utilizing custom labels for variant grouping, highlight best practices for organizing and presenting variant products, and emphasize the importance of accuracy and consistency in variant data.

A well-planned product category structure plays a vital role in driving conversion rates and maximizing the potential of your e-commerce business. By organizing your products strategically, you can provide a seamless shopping experience, guide customers to relevant offerings, and ultimately increase sales. In this article, we'll explore the importance of a well-planned product category structure and provide insights on how to optimize it for improved conversion rates.

In the landscape of product ads, taking proper care of your data is a must. This is the main reason behind the creation of our feed validator. In this article we will share some insights into our logic and process of scoring your product data feeds, and how to improve on this metric.

Lower sales costs, greater customer satisfaction, and 24/7 availability are just some of the benefits that can be obtained with chatbots.Exceptional customer service is one of the most effective tactics for gaining a competitive advantage without decreasing margins or resorting to a price war. The American Zappos store and the European Zalando are proof that the customer experience might become a distinguishing feature even when competing against the biggest enterprises such as Amazon or eBay.

The General Data Protection Regulation (GDPR) has brought many new challenges related to the personalization and matching of online advertising. One of the key elements of the regulation that affects how online advertising works is protecting consumers from excessive use of data collected by publishers and advertisers. In particular, it concerns data such as gender, age, and other data that can be considered as data close to the user's personal sphere.Before the GDPR implementation in Europe, it was possible to transfer data between Google platforms, which at the end of the day enabled the identification of even a single user and reaching him or her with a tailored advertising message.

Loyalty programs, user research, and reaching for experience from the B2B segment are just a few examples of activities that companies can conduct to maximize overall revenue from the client.From this text you will learn:

Since November last year, interest in ChatGPT has skyrocketed. OpenAI is an organization backed up by Microsoft and seems to revolutionize the common understanding of how AI tools can impact our work. ChatGPT broke all records of popularity and reached the level of one million users within a week of its launch. In January 2023, the tool was used by 13 million users a day and broke the limit of 100 million users a month.

Artificial intelligence, open rate, and competition control are just a few of the most important parameters that allow companies to monitor and improve the results of their email marketing activities.

Online commerce is based on the use of data. Many aspects of everyday challenges depend on external services such as Google or Facebook. This is a challenge and an opportunity at the same time. Due to the availability of data from those external services, many tools have been developed to monitor other companies.

Starting May 2023, it will no longer be possible to create a new user segment in Similar Audience. Campaigns started before this date will continue to run. From August 2023, all ad campaigns using this tool will be disabled.

The war in Ukraine, the still uncontrollable coronavirus pandemic, and rising inflation are just a few factors that are pushing the economy into recession. Online stores have several tools that can help cope with lower income.

Google successively introduces new products to its offer, replacing old advertising formats. Performance Max is to be one of the breakthrough e-commerce products that will allow you to reach customers even more effectively.

The vision of hundreds of thousands of e-mails, and each one tailored to the needs of the recipient, communication precise to the hour and adjusted to the customer's preferences, has always been attractive to marketers. All this without manual human work. Marketing automation tries to implement this vision.

Along with the popularization of computing power in the cloud, the availability of solutions based on artificial intelligence has also increased. Machines are now able to prepare high-quality texts that online stores can use within the content pipeline.

"Helpful content update" is currently one of the most discussed topics in the SEO industry. The change in the policy of the most popular search engine could lead to a massive shakeup for millions of users - including online stores.

As of June 30, Expanded Text Ads have been retired. Google will not abolish campaigns in progress, but it will not be possible to create new ones in this format. Does e-commerce have cause for concern?Responsive Search Ads were the basic type of advertising campaign available from February 2021. However, customers could still use the Expanded Text Ads tool available before. This has changed since June 30 this year.

From retargeting to complex landing pages and email communication - e-commerce companies have many tools to make the customer feel special.Online shopping is very popular in Poland. The Gemius study shows that only 23 percent. Polish internet users did not buy anything online last year. The buyers are dominated by people with higher education (41%), inhabitants of large cities (32%) aged 35 to 49 (34% of respondents). There is also a slight advantage of women among buyers (53%).Online shopping is also not the domain of the richest - the majority of online buyers (56%) assess the financial situation of their households as average, and 38% as average. as good.The pandemic also had an impact on this form of shopping - for 13 percent of respondents, the Internet has become the channel of first choice. These customers expect the highest quality service from online stores, and one of the tools to ensure it is personalization of communication.

In May 2016, the Chinese E commerce giant Alibaba, the owner of the Aliexpress platform, launched the Taobao Live platform. It was the first service of its kind to combine live streaming with online shopping. In practice, it was also the birth of a new trend which is Live Commerce.

According to research by Google, up to 98% Internet users are shopping online. As part of this process, you can view products, compare them and the purchase itself. Poland was also among the surveyed countries.

The easiest way to be effective in a price comparison engine is to offer the lowest price. However, this is a solution that is deadly for the margin. There are also many other effective methods to engage within this type of channel.

Generation Z is currently the youngest demographic cohort. It includes both children and young adults who are already working. Their impact on e-commerce will grow, and purchasing choices and preferences related to online shopping will affect the direction of e-commerce development in the coming years.

Locking hundreds of thousands of people at home and blocking the possibility of shopping in onsite stores has caused an explosion in the popularity of digital channels. For this reason, the approach to sales in the omnichannel model has also evolved.

Microsoft Advertising (formerly known as Bing Ads) is an advertising network that competes with similar services from Google. What should you know about it?

TikTok is a phenomenon among young internet users and the most popular mobile application of the last three years. Thanks to Dynamic Showcase Ads, companies can easily reach users with their offer.

Performance marketing has gained immense popularity as a measurable and easily optimizable channel for acquiring new customers. However, as CPA rates rise, many marketers are forced to reassess running campaigns to stay within their budgets.The pandemic and related lockdowns have brought a boost to almost all online activities. Both on customer and business ends. More and more companies are competing for the attention of Internet users, raising rates per click and increasing the so-called advertising clutter.Thus, marketing departments face the real challenge of the systematically growing CPA index.

With several products or marketing within one or two channels, the online store does not have to worry about its product feed. When the offer includes thousands of products and the brand wants to reach its users in every possible channel, the product feed becomes one of the most important tools for coordinating marketing.This does not mean, however, that the need for efficient product feed management applies only to the largest players. It is difficult to set a border from which it begins to be a business necessity, and it ceases to be only a tool for building an advantage over the rest of the market.For many companies, however, it is still not obvious what a product feed is and what it has to do with their daily activities.

Traditionally Black Friday and the pre-Christmas period are associated with a huge increase in online purchases. A shopping peak can be a blessing or a curse - depending on whether the store owner has prepared for it.Depending on the industry and the niche in which a given store operates, there are also other periods of increased interest. Toy and game stores record more orders before Children's Day, and jewelry stores - before Valentine's Day.

From the perspective of online stores, 2022 will bring an even stronger strengthening of the most important trends that were already visible in 2021.Consumer data shows that, even in the context of the ongoing pandemic, environmental issues are increasingly important for consumers. Worth mentioning are also artificial intelligence, omnichannel and personalization.

Google Ads is one of the most important marketing channels for online stores. With enormous competition and a race for every fraction of a CR, preparing an effective ad can be quite a challenge. That is why we have prepared a guide that will allow you to fully use the potential of this channel.According to data collected by Statista, global internet advertising spending is expected to reach $114.984 billion by 2025, which means a growth rate of over 10 percent annually.The most dominant player in this market is Google, whose share of search engine advertising is 65 percent.

Black Friday is an incredibly popular and potentially profitable event. According to the OVHCloud survey, in 2020 91% of people declared their willingness to hunt for discounts on the Internet during Black Friday and Cyber Monday weeks.This particular time of the year can also be viewed as stress tests for the entire online store. Marketing will fight with competitors to reach as many leads as possible. The technical infrastructure will have to endure peak traffic and the logistics will have to keep up with the order handling. Check out some of the tips that we prepared for you for this occasion.

Twojemeble.pl is an e-comm with a team of specialists dedicated to providing customers with the best experience in furniture retail. Over 30.000 products in a product feed, from multiple manufacturers with extremely vast options from customization create some huge challenges for marketers. Especially if you want to keep a lean and smart approach to set up your marketing ecosystem.

TikTok is getting more and more comfortable in the dynamic ads ecosystem and it is constantly working on expanding the set of available tools to fit better for an average e-advertiser needs.

Awin is an affiliate network that connects more than 15 thousand advertisers with 211 thousand publishers. Learn what makes this platform interesting and how to integrate your website with it – both from the perspective of an advertiser and publisher.

Allani is a popular Polish shopping comparison service specializing in fashion industry. It is therefore a perfect solution for all fashion businesses that plan to start selling in Poland. Learn how to add your store on Allani and how much it costs.

NetSalesMedia connects thousands of publishers with as well as countless advertisers, that could publish various affiliate programs. When it comes to publishers, both big news portals and small blogs may benefit from the cooperation with NetSalesMedia. How to join this network? Does the advertiser need a product file to start the first campaign?

Feedink can help you with this. Our tool is able to create a product feed automatically within seconds. In addition, your product feed will be automatically updated based on data in your store’s page. This saves a lot of time and energy. We encourage all of you, who want to improve their CTRs to reach out to us.

Conversion rate is one of the most important eCommerce metrics. It is impossible to effectively sell on the Internet while ignoring it. Learn what actually is conversion rate and find out how to properly analyze it. Our guide is dedicated to beginners who are starting online business.

Not so long ago, marketers had to contact each publisher separately in order to advertise on their sites. Today it is not necessary. All thanks to Programmatic Buying technology which automized this process. Read this article to learn how exactly it works and why is worth using it.

Digital marketing is a broad term. The days of flashing banners and spam e-mails are over. Nowadays we have a selection of advanced online marketing tools that can help us with advertising on the internet. Below, you will find the ones that are the most popular.

Conducting e-business is often a tremendous task and in order to rise to this challenge you need to do a number of activities on a smaller or larger scale.

CPA, CPC, CPV and CPM are online advertisement pricing models that help to measure campaign efficiency. It is good to understand and consider all of them, especially if you plan advertising on Facebook, Google or other platforms. What do these abbreviations actually mean? How to calculate these indicators?

Determining the price for products that are on offer in an online store would seem like a fairly simple task.

First, efforts to bring customers to the online store and then another challenge in the form of obtaining the highest conversion rate.This is just the beginning of work to being able to enjoy the steady growth of every e-commerce business.

The development of an online store is one of the basic and daily elements of work.Campaigns are carried out in paid channels, and individual areas of the store are optimized with equal enthusiasm.

How to get new customers? How to advertise an online store? How to sell online?The questions are crowding and with each subsequent issue, it may seem more and more complicated.

Regardless of whether it is an existing online store or it will be created soon in the future, one of the most important factors that must be controlled is the conversion rate.

Basic question asked at all stages of running an e-store - how to increase sales?The answer to the question is not simple, and above all, there are many answers.

Internet advertising is a topic on which every good e-marketing expert could give a long interview published in large volumes.

If you plan to buy a perfect soundbar or a bike that perfectly fits your needs, you basically describe your expectations to the seller.

There is no sense for an online store to run a product campaign void of a properly prepared product feed.

Not only experts for managing online content, but also SEO experts perceive platforms for sharing online content as a very vital and popular tool.

There is no personalization without Big Data. This is how you can describe the value of mass storage is simple words.

It is difficult to find a place for an individual seller within an Internet store. Place for someone who would suggest the perfect product – a product that would meet our expectations.

While running an online store, you need to obtain movement from all possible sources that might generate sales for this particular industry.

The virtual reality holds no place for whining, the online world overtakes in new trends, applications, updates, tool etc.

Deploying a paid campaign on Google is not a big challenge. It needs just some attention

Google Shopping, AdWords and Facebook Ads

It can be tricky to find your way among the information overload