Tips & Tricks

Shopify now controls almost a quarter of the ecommerce market. Find out why 4.8 million online stores globally choose Shopify and how your store can benefit from the 800+ million shoppers Shopify stores serve.

In the context of SEO, Google is most frequently mentioned. However, SEO is present wherever an algorithm determines the display order of content - on Facebook, TikTok, or in comparison platforms like Ceneo.In practice, product feed optimization - seemingly unrelated to any specific search engine - is one of the key elements of SEO, including presence on Google.

When working with Google Merchant Center, it's essential to ensure that your feed file is set up correctly to optimize the performance of your product listings. However, issues can arise that may cause errors or prevent your products from being displayed correctly. In this article, we'll explore common issues that can occur in feed file setup, provide guidance on identifying and resolving data validation errors, offer troubleshooting tips for missing or incorrect product information, and share useful tools and resources for addressing feed file issues.

The General Data Protection Regulation (GDPR) has brought many new challenges related to the personalization and matching of online advertising. One of the key elements of the regulation that affects how online advertising works is protecting consumers from excessive use of data collected by publishers and advertisers. In particular, it concerns data such as gender, age, and other data that can be considered as data close to the user's personal sphere.Before the GDPR implementation in Europe, it was possible to transfer data between Google platforms, which at the end of the day enabled the identification of even a single user and reaching him or her with a tailored advertising message.

Loyalty programs, user research, and reaching for experience from the B2B segment are just a few examples of activities that companies can conduct to maximize overall revenue from the client.From this text you will learn:

Online commerce is based on the use of data. Many aspects of everyday challenges depend on external services such as Google or Facebook. This is a challenge and an opportunity at the same time. Due to the availability of data from those external services, many tools have been developed to monitor other companies.

"Helpful content update" is currently one of the most discussed topics in the SEO industry. The change in the policy of the most popular search engine could lead to a massive shakeup for millions of users - including online stores.

As of June 30, Expanded Text Ads have been retired. Google will not abolish campaigns in progress, but it will not be possible to create new ones in this format. Does e-commerce have cause for concern?Responsive Search Ads were the basic type of advertising campaign available from February 2021. However, customers could still use the Expanded Text Ads tool available before. This has changed since June 30 this year.

From retargeting to complex landing pages and email communication - e-commerce companies have many tools to make the customer feel special.Online shopping is very popular in Poland. The Gemius study shows that only 23 percent. Polish internet users did not buy anything online last year. The buyers are dominated by people with higher education (41%), inhabitants of large cities (32%) aged 35 to 49 (34% of respondents). There is also a slight advantage of women among buyers (53%).Online shopping is also not the domain of the richest - the majority of online buyers (56%) assess the financial situation of their households as average, and 38% as average. as good.The pandemic also had an impact on this form of shopping - for 13 percent of respondents, the Internet has become the channel of first choice. These customers expect the highest quality service from online stores, and one of the tools to ensure it is personalization of communication.

Traditionally Black Friday and the pre-Christmas period are associated with a huge increase in online purchases. A shopping peak can be a blessing or a curse - depending on whether the store owner has prepared for it.Depending on the industry and the niche in which a given store operates, there are also other periods of increased interest. Toy and game stores record more orders before Children's Day, and jewelry stores - before Valentine's Day.

Google Ads is one of the most important marketing channels for online stores. With enormous competition and a race for every fraction of a CR, preparing an effective ad can be quite a challenge. That is why we have prepared a guide that will allow you to fully use the potential of this channel.According to data collected by Statista, global internet advertising spending is expected to reach $114.984 billion by 2025, which means a growth rate of over 10 percent annually.The most dominant player in this market is Google, whose share of search engine advertising is 65 percent.

The customer journeys can be long and complex. Fortunately, we can map and trace them using analytics methods like attribution modelling. With this tool, you can better understand your customers’ behave and allocate your marketing budget more effectively. It is therefore worth to know how attribution models work for successful online advertising and achieving good results.

Clothes market is unbelievably rich with nearly endless product range.

Out of 38 million Polish residents, over 27.5 million are Internet users, of which 62% have made purchases online.

Christmas shopping involves a long journey of users on the web to find the perfect gift.It is worth noting that the group of Internet users buying online is increasing year by year.

In today’s product-saturated world of consumption, the brand is a key word, and making a name for it is one of the main goals of every business.Why? A strong brand forms loyalty and trust, and these lead to the customers’ brand loyalty.

The dynamic development of the e-commerce market pushes entrepreneurs to set up their own e-business.

Regardless of whether we have had our shop for some time or whether we are just beginning our e-commerce adventure, we are bound to face multiple challenges. One of them us the eternal question of how to promote an online shop.The answer to that question is equivocal; it is modifiable as a result of new trends and continuously developing technologies. So how to promote an online shop? What to do for the conversion factors or ROI to be satisfactory?

The world of toys is huge and limited only by the imagination of their creators and creators of films and cartoons.

Regardless of the sales channel, operators have to at least once find themselves in the position of the buyer.

Shelves in stationary shoe shops are very specific, specially designed so as to present the product in the best possible way.

Electronic goods sell extremely well on the Internet.E-shops describing each smallest parameter of a Bluetooth speaker, soundbar, smart fridge, functional washing and self-ironing machines, etc. do extremely well in virtual reality.

Another episode of “how to build best product names” series?In the virtual world, nobody has a chance of coming up to the shelf and grasping a product to look at it from each side, read every letter on the label, or just ask the shop assistant questions.

In a fairly competitive sector of online shops offering jewellery, there is little room for randomly chosen names describing products.

Advertisements published on the Google Shopping channel entitled "Product Listings Ads" (PLA), are one of the most effective and simple methods of acquiring the motion, which, in result is supposed to increase the sales results.

Check out our 6 tips that can help you compete more effectively on foreign markets

One issue that haunts every marketing expert out there:

Writing a good article, recording an intriguing video or wrapping engaging content in a neat infographic package is not enough to ensure that people will read, comment and share your stuff. Good content needs a little nudge, so put some thought and effort in a campaign focused on distributing it.

E-commerce has seen quite the development, leading not only to the creation of thousands of online stores, but also being the driving force behind the growing popularity of services like price comparison engines. It’s also contributed to the appearance of ads with product pictures in Google search results. Today we can also present our offer to users of social networks – all thanks to product feed.

Google Shopping is so popular among online retailers that the competition in certain products groups resembles fighting for the best ad positions in the AdWords system. For this reason, many owners of online stores choose to use classic SEO rules in their campaigns, aiming to improve ad ranks of specific products in search results.

A store is trustworthy when users do shopping and believe that the store wants to help them. Recurring clients have already showed their trust so they continue online shopping at a specific store. However, new users are more reluctant to show trust so getting them to your online store is quite a challenge. Have a look at 5 tricks that help to build online trust.

When Web 2.0 trend became popular, online stores got new possibilities of engaging their customers. Reviewing and commenting products gave both business owners and customers many interesting benefits.

Finding a market sector that doesn't use social media

When you work on the graphic design for the e-store, you need to focus on two crucial elements such as the color choice and a clear layout. When the site is well-planned, it’s much easier for users to navigate your site. Plus, if you add some designer tricks, you’d find it easier to convert your prospects into actual buyers. Have a look at below six ideas that you might find useful for your e-shop.

According to one of the rules of e-commerce, a well-made picture is a must when you want to sell a product. Although it's mostly true, even the best image won't convince thousands of online customers to put the item in their carts. Sure, a photo can help grab their attention, but it’s a detailed information about the product that will bring them to a final purchase decision. And that's where the product description comes in.

Did you know that one of the rules for success in e-commerce is product description optimization and providing basic product information?

A year can be divided into a few cycles, when you can be pretty sure that some products will grow popular while others will lose selling power.

Times when the site was designed, put online and left unmodified for months belong to the past. Even the most researched ideas cannot predict the way users will be using the site. It means that solutions well marked on the piece of paper may in fact have nothing in common with the reality. Np worries, all you need to do is to pay attention to the following 6 metrics which are golden tools when it comes to analyzing your site for optimization.

You run your e-store and have no idea what to do next?

Which option is more profitable?

When you set up your own online business and start building your e-store, you start asking yourself three basic how-to questions: How to keep users in my e-store as long as possible? How to keep the client retention number at a high level?

When you start using Google Shopping, you’ll quickly realize that it opens up the whole new audience for your product base. Since Google search engine is among the top 5 things used every day, the advertising possibilities it gives you are great way to improve conversion ratio.

To ensure that sales numbers go up, many online stores decide to include more new products in their offer. These aren’t necessarily products from the same category that’s been featured so far. Brand new items are often introduced to the offer, in the hope that the rich variety will provide a steady stream of consumers interested in making a purchase.

Product feed optimization doesn’t always come easy, but it is not impossible. If you want to achieve long-term effects with minimum effort, you will benefit from those two ways and make your online activity more profitable. It all boils down to performing certain tasks on a regular basis. There’s no time to waste, start today.

Making the most of product feed potential is a key element of e-commerce. Especially so in a situation where we intend to use not only our online store, but also additional mechanisms of presenting products via comparison engines, Google Shopping, or online marketplaces that gather a wide range of offers from different sources.

Working with product feed is simple and enjoyable.

Online shopping

What is a product feed?

A good feed is what you need.

Comparison engines are a great promotional tool for our store. They increase website traffic, help gain new customers and, above all, they can build an even greater brand awareness in the market. However, they should be used wisely while we carefully plan each step. If we focus on a high level of service and a professionally prepared product feed, we’ll be able to fight for our place in the market more efficiently.