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Two years ago, creating images and videos from a single sentence describing was considered science fiction. Today, the extensive use of AI is a reality that can change every industry. Including e-commerce.

Since November last year, interest in ChatGPT has skyrocketed. OpenAI is an organization backed up by Microsoft and seems to revolutionize the common understanding of how AI tools can impact our work. ChatGPT broke all records of popularity and reached the level of one million users within a week of its launch. In January 2023, the tool was used by 13 million users a day and broke the limit of 100 million users a month.

The war in Ukraine, the still uncontrollable coronavirus pandemic, and rising inflation are just a few factors that are pushing the economy into recession. Online stores have several tools that can help cope with lower income.

Along with the popularization of computing power in the cloud, the availability of solutions based on artificial intelligence has also increased. Machines are now able to prepare high-quality texts that online stores can use within the content pipeline.

Generation Z is currently the youngest demographic cohort. It includes both children and young adults who are already working. Their impact on e-commerce will grow, and purchasing choices and preferences related to online shopping will affect the direction of e-commerce development in the coming years.

Dropshipping is a perfect solution for people, who would like to open an online store, but don’t have large capital and storage space. In dropshipping model the seller takes care of daily service and customer acquisition, while the distributor or wholesaler is responsible for processing orders and inventory control. It is a very comfortable solution, but is it profitable?

The product file is a product database – several columns and lines

‘Fine feathers make fine birds’ – an adage that seems to hold true to e-commerce and product description.

Every eCommerce owner sooner or later hears about SEM. So what is it and what benefits it offers? Why is it worth investing in SEM? In this article, we will look at SEM possibilities and explain the difference between SEO, PPC, and SEM, as well as describe their definitions and benefits.

Every year, online sales are growing dynamically.In 2013, there were about 21,000 registered e-stores, in 2019, there were almost 32,000.

The world doesn’t stop.More and more responsibilities, that we have to face each day are now determined by new, modern or even futuristic solutions.

Building one’s own brand is currently one of the most effective marketing techniques.The quick, effective and relatively inexpensive cost allows the company to appear in the minds of potential customers.

According to research by Picodi, an international website with discount codes for online stores, up to 60% of users make impulsive purchases.Interestingly, these statistics spike up to 80% on Black Friday.

The best traders are familiar with techniques that will work in each and every situation, and allow to effectively conduct conversations with every customer.They choose to use the low-balling technique or swing the emotional swing and, if necessary, they will juggle with a perfectly matched set of techniques in order to sale and build a lasting relation.

Setting up your own business is technically not so difficult.Every year, facilities are introduced that make it easier to start with your own business.

It would seem justifiable to think that when we take to web sales or just intend to start it, we should have a detailed plan or strategy.

Whether an online shop or a business site, its ultimate goal is to collect the so-called leads and selling.

E-commerce is growing around the world.Poland country is no exception.

Year-to-year, traditional sale is transferred to virtual reality.

Do not think about how easy you can manage the campaigns launched in Google (AdWords, Shopping), price comparison engines, marketplaces or social media.

At some point, the e-commerce market was struck with a discourse regarding the point of introducing one's offer on sites of larger publishers (i.e. Shopalike and Domodi).

Managing products in a constantly developing e-store might at some point cause a major headache.

Currently, it is a less frequently mentioned phenomenon, yet it entered the e-commerce dictionary long ago and continues to expand its range of activities.

There is no one good answer to this question, but you might want to ask it when it applies to a specific industry or business.

Although TV advertising has been known for decades, the moment videos appeared online was a complete game-changer. The amazing possibilities the Internet offers mean that the videos we see online have almost nothing in common with traditional TV advertising. Video marketing as a thought-out concept uses multi-channel operations which are all based on the idea of communicating with customers through videos posted online. Today the role of video marketing in building a company's strategy is often of key importance when we put effort into creating our business, image or sales.

Did you know that more than half of the Europeans regularly do their shopping on the Internet? In the course of a month, an average worldwide buyer spends around 80 U$D online. More importantly, the number of buyers as well as money spent is growing steadily month by month. But what's going on backstage?

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