The best generative AI tools for e-commerce
Two years ago, creating images and videos from a single sentence describing was considered science fiction. Today, the extensive use of AI is a reality that can change every industry. Including e-commerce.
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According to data compiled by Tidio, the number of companies that use artificial intelligence in their operations has increased by 300 percent in the last 5 years. What's more, 80 percent of employees claim that AI improves their productivity.
An important role in the market plays generative AI
What is generative AI?
Generative AI is a set of tools that allow you to create new content based on user input. Tools of this type allow you to extend one sentence to the length of an e-mail or article, prepare an image or present other content based on a query from a user.
The most famous and popular generative AI is Chat GPT provided by OpenAI. It used a viral method and managed to retain a million users five days after being added. Chat GPT generates tasks and controversies, and its possibilities will also be of interest to private and business people.
Why you should use generative AI in your digital activities
Generative AI for a set of generic tools that are already transforming many industries on a different levels and within multiple activities including marketing, cost structure, and media spending. From an e-commerce perspective, any change affecting the digital ecosystem will be felt by a business. In this case, it is possible to quickly reach and use technology, thus, giving it a competitive advantage.
Processes that can be automated with generative AI
In the case of generative AI, the ability of these systems to create content is crucial. The most important thing is the selection of tools that will respond to the needs of e-commerce. Examples of processes that can be automated include:
Copywriting
Online commerce content is mostly based on users using product descriptions, and support marketing on blogs and social media and one of the important promotion channels is the search engine - which in turn supports your actions, among others, based on texts on the site.
The production of texts can be supported by AI generative tools. If such systems are used, it will be necessary to supervise the tool as a specialist (editing, verifying facts, profiling for a specific group of users), but it will be possible to significantly accelerate the production of content.
Sample tools:
Rytr- this is one of the long-running text generation tools on the market, exclusively within natural language. Rytr can be used to write along with a short form for posting on social media, as well as to support the process of creating creative blog posts.
ChatGPT - is probably the most popular AI generative tool. In the form of a dialogue and users can create almost any content. Properly operated, chat is able to improve its work and adjust it accordingly to the context.
Jasper.ai - This is one of the newer tools helping the marketing departments. Jasper is able to prepare blog articles, press releases, and other long forms of written content. It is supposed to be a more advanced version of LMM AI than ChatGPT.
Graphics
Refined graphic materials provide a huge competitive advantage and can effectively persuade customers to buy. AI-based tools can produce high-quality images based on user-generated descriptions. The AI-generated paintings are of such high quality that some of them have won competitions for artists.
Similar to the case of systems used in texts, specialist support is required to properly direct and supervise the creation of the system based on artificial intelligence. However, a specialized AI specialist can generate high-quality images with very high efficiency.
As image creation is a very interesting segment of AI generative tools, nevertheless it is worth noting that usage of AI-generated graphics for e-commerce is rather limited since clients' opinions can be impacted negatively by the usage of the "photos" that are not representing an actual product.
Sample tools:
Dall-e - a system provided by OpenAI allows you to display images with short descriptions of users by the user. It allows you to generate virtually any image, it can also smoothly change the style.
Midjourney - a tool more powerful than Dall-e allows you to generate images based not only on descriptions but also on photos. Midjourney creations go viral from time to time. Eg it has been used to generate the photo of Pope Francis wearing a down jacket.
Sound
AI tools also do a good job of generating natural-sounding speech. Tools can adjust the intonation and rhythm of text accordingly to the directions provided by the user.
This allows store owners to better adapt their website to the needs of blind and visually impaired clients. Another application can be swift production of podcasts with low investment costs and effort put into maintaining this channel.
Sample tools:
Speechify.com - this tool contains a library of ready-made characters with different voices in different languages, speech style is adapted to various use cases, such as news reading or audiobook narration.
AIVA - sometimes in e-commerce, it is also necessary to prepare music, whether used as background music for product presentation or as a jingle. The AIVA tool can help in sound production, which allows you to prepare your own production based on existing sounds.
Video
Marketing can achieve many benefits through the use of video, both when presenting a product and educating customers about its uses and possibilities. More modern social media platforms are moving away from static forms such as texts and images in favor of video. The popularity of video format is constantly growing and is expected to account for up to 82.5% of all internet traffic in 2023. What's more, up to 87% of marketers admit that the use of video brings them good results on typical marketing KPIs.
AI tools can also improve the creation of e-commerce videos. The creation process is similar to the aforementioned tools - you get the most desirable results by entering commands and gradually improving the outcome.
Sample tools:
Pictory.ai - is a tool that allows you to edit video files in a much simpler way than traditionally designed systems. It is based, like most modern AI tools, on commands given in natural language.
Typecast.ai - this is a tool that allows you to generate video by synchronizing the movement of the avatar's lips with the text that the user enters, read by the selected voice. Depending on the user's choice, the avatar can be a person of any age and ethnicity. You can also pick the avatar to be a cartoon character if you prefer the communication to be less formal.
Summary
The possibilities of tools based on artificial intelligence are growing month by month. Generative AI is also a field where hundreds of startups are currently developing, which want to win as much as possible from this rapidly growing market. From an e-commerce perspective, this is a trend that allows you to explore new tactics to reach the customer ahead of the competition.
What is Feedink?
Feedink is a product feed management tool. It imports your store's offer, lets you improve it with rules and sends up-to-date feeds to Google Shopping, Meta, price comparison sites and marketplaces.
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