40+ Shopify Statistics Every Merchant Needs to Know [2025]
Shopify now controls almost a quarter of the ecommerce market. Find out why 4.8 million online stores globally choose Shopify and how your store can benefit from the 800+ million shoppers Shopify stores serve.
![40+ Shopify Statistics Every Merchant Needs to Know [2025]](/_next/image/?url=https%3A%2F%2Faxddswsgwocwaleplael.storage.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fmedia%2F317c4879-2022-02-Fedink-Atykulowe-1080x540-1.png&w=3840&q=75)
Trusted by:
If you plan to open an ecommerce store soon, you have no doubt come across Shopify. This platform, which just clocked 19 years in June this year, is the home of 24% of all ecommerce stores. By 2024, the platform already had 4.8 million active stores across the world.
Knowing the stats, including the number of Shopify stores, revenue figures, performance, conversion rates, and more, will help you determine if it’s the right place to host your eCommerce shop.
Read on for the most up-to-date Shopify statistics in 2025.
Key Shopify stats
- Shopify is home to more than 4.8 million eCommerce stores globally, with the US having the most active storefronts (2.7 million)
- Shopify merchants contribute at least $444 billion to the global economy
- 24% of all eCommerce stores are built on Shopify
- Estimates say Shopify attracts around 700 million shoppers
- 18% of global ecommerce sales in 2024 were processed on Shopify
Shopify by the numbers
If you were to start an ecommerce store today, we guarantee that you would hear the word Shopify at least once for every two people you ask.
Just how popular is this ecommerce platform?
Shopify powers over 4.8 million online stores worldwide
It now ranks 4th among the top five ecommerce platforms globally and holds a 10.32% market share.
In 2024, 4.8 million online stores worldwide used Shopify.
Did that number increase in 2025?
It is one of the most widely used ecommerce platforms on the planet. In fact, 24% of all eCommerce stores are built on Shopify.
On top of that, Shopify has cemented its position in the industry.
What does this mean in practice?
According to Built With, Shopify currently hosts over 9.55 million websites, with 6.07 million active stores in 2025.
Every 28 seconds, an entrepreneur makes their first sale on Shopify.
In 2025, Shopify reached 4.99 million daily active users, according to Demand Sage.
On a monthly scale, Shopify records about 149.83 million visits.
Below is a breakdown of monthly active users in late 2024 and early 2025:
Daily and monthly active users on Shopify
However, even some of the biggest businesses, including Gymshark, Raycon, and Allbirds, also rely on Shopify.
The US accounts for 56.25% of all Shopify stores worldwide, with more than 2.7 million stores running on the platform.
Shopify is present in 175 countries and available in over 20 languages. Wherever your customers are, Shopify has the tools to help you sell to them.
Shopify’s influence in the US market is significant.
Based on recent data, in 2024, Shopify was responsible for 12% of U.S. ecommerce shoppers.
In the United States, Shopify hosts about 2.7 million stores
| Year | Total Shopify customers (millions) |
|---|---|
| February 2025 | 136.2 |
| January 2025 | 152.4 |
| December 2024 | 160.9 |
| October 2024 | 140.5 |
| September 2024 | 135.0 |
| August 2024 | 138.6 |
Shopify users by year
Shopify’s customer base has been growing steadily over the years.
In 2023, about 700 million people shopped from a Shopify store. By the end of 2024, this number had increased to 875 million shoppers, marking a 25% year-over-year growth.
Compared to 2015, Shopify has grown more than 15X by 2024.
Find Shopify’s year-over-year growth below:
| Year | Total Shopify customers (millions) | YoY growth (%) |
|---|---|---|
| 2024 | 875 | 25.0% |
| 2023 | 700 | 7.8% |
| 2022 | 649 | 13.5% |
| 2021 | 572 | 25.2% |
| 2020 | 457 | 52.3% |
| 2019 | 300 | 38.9% |
| 2018 | 216 | 32.5% |
| 2017 | 163 | 63.0% |
| 2016 | 100 | 75.4% |
| 2015 | 57 | - |
After looking at Shopify’s overall stats, it’s equally important to see how its presence is distributed across different countries.
Shopify market share
Shopify websites by country (2025)
According to Built With, Shopify powers millions of websites across the globe. Here are the top countries by number of Shopify stores in 2025:
| Rank | Country | Websites |
|---|---|---|
| 1 | United States | 3,224,133 |
| 2 | United Kingdom | 238,331 |
| 3 | Australia | 166,330 |
| 4 | Germany | 165,295 |
| 5 | Canada | 129,684 |
| 6 | India | 118,567 |
| 7 | France | 106,041 |
| 8 | Brazil | 98,214 |
| 9 | Colombia | 95,976 |
| 10 | Netherlands | 84,836 |
- 45% in the United States
- 30% in Europe, the Middle East, and Africa
- 15% in Asia Pacific, Australia, and China
- 5% in Canada
- 5% in Latin America (Mexico and South America)
The above data is in line with an official Shopify report, which revealed that merchants were spread across more than 175 countries as follows:
Shopify vs other ecommerce platforms
Shopify powers more than 6 million sites, representing a 20.14% share of all ecommerce websites, based on data from Built With.
Shopify holds the largest share, followed by Wix Stores and WooCommerce Checkout.
Squarespace ranks fourth, while Ecwid, Lazada, OpenCart, and PrestaShop capture smaller portions of the market.
| Rank | Platform | Websites | % Share |
|---|---|---|---|
| 1 | Shopify | 6,072,581 | 20.14% |
| 2 | Wix Stores | 4,336,548 | 14.38% |
| 3 | WooCommerce Checkout | 3,488,951 | 11.57% |
| 4 | Squarespace Add to Cart | 2,645,355 | 8.77% |
| 5 | Ecwid | 917,642 | 3.04% |
| 6 | Lazada | 244,433 | 0.81% |
| 7 | OpenCart | 222,230 | 0.74% |
| 8 | PrestaShop | 200,013 | 0.66% |
Shopify revenue statistics
Is hosting your ecommerce store on Shopify profitable?
Find out from the Shopify statistics below.
Shopify sellers generated more than $1.1 trillion in revenue in 2024, out of a $6.09 trillion global ecommerce market.
18% of global ecommerce sales in 2024 were processed on Shopify
This was a 24% increase compared to $235.9 billion in 2023. In 2020, Shopify’s GMV stood at $119.5 billion.
Shopify recorded a record gross merchandise volume (GMV) of $292.28 billion in 2024
| GMV (in Billions USD) | |
|---|---|
| 2024 | $292.28 billion |
| 2023 | $235.90 billion |
| 2022 | $197.30 billion |
| 2021 | $175.40 billion |
| 2020 | $119.50 billion |
The typical Shopify store has an average order value (AOV) of about $92
A 2023 study of 2,800 ecommerce sites by LittleData showed that 60% of Shopify stores fall within an AOV range of $50 to $192.
Stores with AOVs above $192 are in the top 20%, and those exceeding $311 rank in the top 10%.
The same study found an average add-to-cart rate of 4.6%, a checkout completion rate of 45%, and a conversion rate of 1.4% for Shopify stores.
Pro tip: Adding a live chat feature can increase AOV by 10–15%.
Average Shopify store revenue
Globally, the average Shopify store generates about $5,583 in monthly revenue. Profit margins average around 10%, with top-performing stores reaching 20% and lower performers closer to 5%.
By 2021, Shopify merchants were contributing $444B+ in economic activity.
Shopify Black Friday and Cyber Monday statistics
During the Black Friday–Cyber Monday (BFCM) weekend of 2024, Shopify merchants generated $11.5 billion in sales, which was a 24% jump from 2023.
The biggest spike came at 12:01 p.m. EST on Black Friday, when sales hit a record $4.6 million per minute, up from $4.2 million the previous year.
More than 76 million consumers worldwide bought from Shopify merchants, with cross-border transactions accounting for 15% of total BFCM sales and 16% of all global orders.
BFCM 2024 was also a new beginning for 16,500 entrepreneurs who made their first-ever sale on Shopify during that weekend.
Shopify app store stats
By the end of 2024, the Shopify App Store featured more than 16,000 apps. Around 85% of Shopify merchants rely on these apps to manage and grow their businesses.
On average, a Shopify app costs $66.54 per month.
Some of the top Shopify apps (by reviews) include:
| App name | Total reviews | Average rating |
|---|---|---|
| Judge.me Product Reviews App | 40,162 | 5.0 |
| DSers‑AliExpress Dropshipping | 31,504 | 5.0 |
| TikTok | 28,503 | 4.8 |
| Privy ‑ Pop Ups, Email, & SMS | 24,927 | 4.6 |
| Loox ‑ Product Reviews App | 22,721 | 4.9 |
| Ali Reviews: Kudosi Reviews | 14,764 | 4.9 |
| Pop Convert ‑ Pop Ups, Banners | 13,240 | 4.9 |
| PageFly Landing Page Builder | 11,985 | 4.9 |
| EcomSend Pop Ups, Email Popups | 11,900 | 5.0 |
| Hextom: Ultimate Sales Boost | 11,850 | 4.9 |
Shopify by industry
As of June 2023, apparel was the most popular Shopify category, with more than 763,000 stores. If there are 4.8 million Shopify stores, then about 15.8% of them sell products related to Apparel and fashion.
| Rank | Category | Number of stores |
|---|---|---|
| 1 | Apparel | 763,504 |
| 2 | Home & Garden | 322,624 |
| 3 | Beauty & Fitness | 294,283 |
| 4 | Food & Drink | 183,017 |
| 5 | Health | 114,752 |
| 6 | People & Society | 106,350 |
| 7 | Sports | 99,561 |
| 8 | Arts & Entertainment | 97,113 |
| 9 | Toys & Hobbies | 77,030 |
| 10 | Pets & Animals | 63,011 |
| 11 | Autos & Vehicles | 61,612 |
| 12 | Business & Industrial | 58,760 |
| 13 | Consumer Electronics | 55,910 |
| 14 | Gifts & Special Events | 49,956 |
| 15 | Computers | 46,167 |
| 16 | Games | 27,480 |
| 17 | Books & Literature | 22,680 |
| 18 | Travel | 20,087 |
| 19 | Jobs & Education | 17,882 |
Top 20 Shopify stores by annual revenue
Some of the world’s biggest brands run on Shopify. This is how they stack up:
| Rank | Store Name | Annual Revenue | Industry | Country |
|---|---|---|---|---|
| 1 | Gymshark | $556 million | Fitness apparel | US |
| 2 | Allbirds | $254+ million | Footwear | US |
| 3 | Kith | $100 million | Fashion | US |
| 4 | MVMT Watches | $100 million | Watches | US |
| 5 | Fashion Nova | $80 million | Fashion | US |
| 6 | Pura Vida Bracelets | $68+ million | Accessories | US |
| 7 | Stumptown Coffee Roasters | $51 million | Coffee | US |
| 8 | Chubbies | $44 million | Clothing | US |
| 9 | Paramount Shop | $30+ million | Entertainment | US |
| 10 | PopSockets | $30+ million | Electronics accessories | US |
| 11 | Kylie Cosmetics | $29 million | Cosmetics | US |
| 12 | DB Journey | $25 million | Accessories | Norway |
| 13 | Bombas | $20+ million | Clothing | US |
| 14 | Steve Madden | $20+ million | Clothing | US |
| 15 | Hismile | $20 million | Health | US |
| 16 | ColourPop | $15+ million | Beauty | US |
| 17 | Soko Glam | $15+ million | Beauty | US |
| 18 | Bison Coolers | $12+ million | Outdoor gear | US |
| 19 | Elder Statesman | $11 million | Clothing | US |
| 20 | Rebecca Minkoff | $10 million | Fashion | US |
FAQs
What is the success rate on Shopify?
The success rate for Shopify eCommerce stores is estimated to be between 5% and 10%. In other words, for every 100 businesses operating on Shopify, only about 5 to 10 stores achieve sustainable, long-term profitability.
Which country uses Shopify the most?
The United States dominates Shopify usage with over 3.2 million Shopify websites, which is more than 50% of all Shopify websites worldwide. The UK comes second with about 238,000 websites, and Australia third with 166,330.
What is the main drawback of Shopify?
The biggest drawback is intense competition. With millions of active stores, merchants are often selling into saturated markets where price pressure is high and differentiation is difficult. Success usually depends less on simply being on Shopify and more on how well a business invests in branding, marketing, and customer loyalty to stand out.
Wrapping up
Shopify has grown into one of the most powerful ecommerce platforms in the world.
Every 28 seconds, an entrepreneur makes their first sale, and by 2024, merchants had generated more than $1.1 trillion in revenue. These Shopify statistics show just how full of opportunities this platform is.
However, growth on Shopify is not easy. Among many other things, it depends on how well your products are presented and optimized for shoppers.
Feedink can support you with that. Feedink helps merchants (like you) easily manage their product feeds and modify product data without relying on IT resources.
If you’d like to learn more, reach out today.
Sources
- Built With. Shopify Usage Statistics
- Shopify. What is Shopify?
- Demand Sage. Shopify Market Share
- Statista. Gross Merchandise Volume of Shopify
- LittleData. Average Website Performance
- Chargeflow. Shopify Statistics 2025
- Folio. Average Shopify Store Revenue
- Shopify. BFCM Data 2024
- Shopify. New Shopify App Store
- Meetanshi. Shopify App Store Statistics
- Wisepops. Shopify Stores Statistics
What is Feedink?
Feedink is a product feed management tool. It imports your store's offer, lets you improve it with rules and sends up-to-date feeds to Google Shopping, Meta, price comparison sites and marketplaces.
Would you like to learn more about how we can help your business?
