Technology

Shopify now controls almost a quarter of the ecommerce market. Find out why 4.8 million online stores globally choose Shopify and how your store can benefit from the 800+ million shoppers Shopify stores serve.

A well-planned product category structure plays a vital role in driving conversion rates and maximizing the potential of your e-commerce business. By organizing your products strategically, you can provide a seamless shopping experience, guide customers to relevant offerings, and ultimately increase sales. In this article, we'll explore the importance of a well-planned product category structure and provide insights on how to optimize it for improved conversion rates.

In the landscape of product ads, taking proper care of your data is a must. This is the main reason behind the creation of our feed validator. In this article we will share some insights into our logic and process of scoring your product data feeds, and how to improve on this metric.

Lower sales costs, greater customer satisfaction, and 24/7 availability are just some of the benefits that can be obtained with chatbots.Exceptional customer service is one of the most effective tactics for gaining a competitive advantage without decreasing margins or resorting to a price war. The American Zappos store and the European Zalando are proof that the customer experience might become a distinguishing feature even when competing against the biggest enterprises such as Amazon or eBay.

Two years ago, creating images and videos from a single sentence describing was considered science fiction. Today, the extensive use of AI is a reality that can change every industry. Including e-commerce.

Online commerce is based on the use of data. Many aspects of everyday challenges depend on external services such as Google or Facebook. This is a challenge and an opportunity at the same time. Due to the availability of data from those external services, many tools have been developed to monitor other companies.

Google successively introduces new products to its offer, replacing old advertising formats. Performance Max is to be one of the breakthrough e-commerce products that will allow you to reach customers even more effectively.

The vision of hundreds of thousands of e-mails, and each one tailored to the needs of the recipient, communication precise to the hour and adjusted to the customer's preferences, has always been attractive to marketers. All this without manual human work. Marketing automation tries to implement this vision.

From the perspective of online stores, 2022 will bring an even stronger strengthening of the most important trends that were already visible in 2021.Consumer data shows that, even in the context of the ongoing pandemic, environmental issues are increasingly important for consumers. Worth mentioning are also artificial intelligence, omnichannel and personalization.

CASTORAMA is one of the most recognizable retailers of DIY and home improvement tools and supplies on the Polish market. While having a very well-established network of offline stores, the company is also incredibly sophisticated in using all the tools that are available in the e-world. Feedink is happy to be a partner in that effort over the course of the last few years. In this article, we will let you have a peek at some of the solutions that were worked out and implemented on our platform within the CASTORAMA partnership.

Synerise is a Polish technology company that uses data and artificial intelligence for customer research. Learn more about Synerise’s tools and check if it is worth using it.

Adform is a digital marketing tool designed for media houses and digital marketing agencies but you can also use it for personal projects. Is it worth it? Definitely, Adform is a world leader in adtech industry. Besides, the platform is constantly being developed and improved, which is proved by Adform FLOW – a new product using augmented intelligence. In the following paragraphs, you will read more about this innovation. You will also learn how to start using Adform.

ReklamAction is a Turkish platform for affiliate marketing. Like many other affiliate platforms, it connects publishers with advertisers that need advertising space for their products. This article will explain when is it worth considering using ReklamAction and how to integrate your online store with this tool.

QuarticOn is a marketing tool designed for online stores that offer many products from many different categories. QuarticOn’s technology can help users search through the store’s offers by showing products that may be the most relevant for them. What are the effects? How recommendations are generated for the users? And finally how to integrate an online store with this platform?

TradeTracker is one of many platforms for affiliate marketing. What makes it interesting, and who and when should test it? How to connect the website with this platform? Below, we explain all of it.

RTB House is an international company providing advanced remarketing tools which are used by companies like Sephora, Trivago, and OLX. Learn what makes RTB House’s solutions interesting and why is it worth to consider it.

OmniConsole is a platform that connects publishers who whish to make money with affiliate marketing and advertisers who look for a new place to display their ads. The platform enables marketers to manage performance-based campaigns, but not only. OmniConsole is also an analytical platform, with which it is possible to monitor the conversion paths and analyse all collected data. Who and why should be interested in that tool? How does the integration process look like? We will explain all of these in the next sections.

Tradedoubler is a tool for affiliate marketing that connects millions of advertisers to corresponding number of publishers. The platform uses an advanced tracking technology and offers many other innovative solutions dedicated to performance-based marketing. How to start using Tradedoubler? Will the product feed be necessary? If yes, in what format?

Ebook / whitepaper for ecommerce

A product file is an absolute “must have” in any e-commerce activity.

Documents are saved in various formats.Some constitute ordinary text files with the extension .doc or .docx, others are spreadsheets with the .xlsx record, there are also files with the .pptx extension opening the Power Point presentation program.

It is not common to create product data feed in TSV format. In this article, we will explain how it stands out from other formats and how you can use it in your online store. We will show you also how to open TSV files and how to optimize and update them.

Since 22nd April Google Merchant Center in its Diagnostics tab has placed alerts notifying advertisers (online shops) that since 31st July 2019 it will be necessary to enter delivery costs in the panel. If they are not entered, such advertisements shall be rejected. This time Google added Poland to the list of countries where this rule is valid. Other countries on the list include Austria, Belgium, Canada and Ireland.

Another installment on product feed plug-ins.

You would think that the 100 years of the history of advertising is an oceans of changes, appearances and disappearances of revolutionary technologies and trends as well as use of various channels to reach a potential customer.

Shopify is another comprehensive, extensive and globally recognizable open source platform for online sales.

It has been long known that files are not the same as product files.

Creating a product file is a very important issue for any online shop.

The dynamics of the e-commerce market is characterized by its extremely high momentum.

Google does not withhold its updates and continues to actively release new patches with an aim of making our searches for valuable content more precise and buying more secure.

Optimization is a never-ending process

In order to improve the quality of its services, Google regularly introduces larger or smaller changes. Some of them concern product feed, which is used to showcase vendors’ products in search results.

Getting aroound and knowing your ways in Google Merchant Center can be challenging at the beginning. Have a look at below six common issues that you might encounter when you start working with GMC.

We have prepared a comprehensive example of Google Product Listing Ads (PLA) product feed which includes all possible fields provided by Google.

This article describes how to correctly introduce microdata for product pages in your e-store.

Microdata are schemas of structural data that are called metadata. Google and other online platforms can easily get information from your site if the data structure is in accordance with the guidelines schema.org

Case study of dynamic product feed for Facebook.

If you use product feed, you are half way through the path to performance marketing success. To be sure you make most of product feed marketing, you need to optimize it as trends and customer behavior’s constantly changing.

Necessity is the mother of invention

Of course, the entire process requires virtually no work on your part. We just download all images from your website or the product feed you provide. Next, the content is stored in our repository where we can carry out the abovementioned operations on image files. Thanks to such modifications, the images of the items in the product feed will be hosted from our servers.

Products API feed specification is quite complicated and imposes numerous restrictions when it comes to data transmitted to TradeDoubler. All parameters of the feed must be arranged in a correct order and contain the appropriate data type. What's more, one has to transfer the product feed directly to TradeDoubler’s server via POST method, which can complicate things for the clients who use this tool. However, there’s a positive outcome of this process, too. It enables TradeDoubler to impose one uniform data structure on all advertisers, which makes it easier for publishers to use this tool. Now they have access to a collective product database through which they can build dedicated affiliate websites enriched with detailed product information.

Descriptions, titles and pictures of your products should be unique, distinguishing you from the competition operating in the same sector. This will have an impact on SEO and allow your products to be found even based on “long tail” queries.

It allows you to give separate URL address that can used for monitoring the traffic from Google Shopping. When using this attribute, you need to remember that the URL it leads to has to be the same as the address provided in “link” attribute.