Omniconsole – what kind of tool it is? How the integration process looks like?

How OmniConsole works?

OmniConsole is a quite new platform launched by Digital Resolution agency (OMD group) in 2019. This tool is based on the experience of many marketing specialists – not only performance marketing teams, but also Digital Resolution’s clients and partners.

The primary task of OmniConsole is buying and selling the advertising space for performance-based campaigns. The tool stands out from its competitors because of many interesting innovations. For example, advertisers can monitor campaign traffic in real-time. They can also use some special mechanisms designed to detect and eliminate low-quality traffic. The publishers also have access to real-time reports.

OmniConsole is in effect an integrated platform for performance-based advertising and analytic tool. Both – advertisers and publishers have access to data that they can use to monitor conversion paths, optimize them, and catch interesting insights.

How to integrate your e-store with OmniConsole?

The integration process may be different depending on the user role (you can register as an advertiser or publisher). In both cases, you have to start with completing the registration form available on the OmniConsole page. Then, someone from OmniConsole shall contact you to discuss cooperation terms. The integration process will begin after you sign the contract.

The publishers can use API or pixel integration. Once you get access to the panel, you can apply to one of the campaigns from the marketplace. You will also get a notification about new campaigns. The campaign will start once you accept the cooperation condition on the OmniConsole panel.

As for the publishers, they use the panel to upload product databases in the form of a product feed – you can prepare it yourself or do it in an automated way with Feedink.