What is Adform? How it works and how to integrate it with your website?
Adform is a digital marketing tool designed for media houses and digital marketing agencies but you can also use it for personal projects. Is it worth it? Definitely, Adform is a world leader in adtech industry. Besides, the platform is constantly being developed and improved, which is proved by Adform FLOW – a new product using augmented intelligence. In the following paragraphs, you will read more about this innovation. You will also learn how to start using Adform.
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What is Adform? How does it work?
Adform was founded in 2002 in Copenhagen. During the first years, it was an ad server but later it was transformed into much more advanced tool for launching desktop ads. Currently Adform specializes in RTB and Programmatic ad buying.
In 2020 Adform also released a new feature – Adform FLOW. It is a new platform independent of Adform that enables marketers to control and analyse collected data. The feature also facilitates planning, buying, and activating digital ads. In effect, it helps achieving better business results.
How to start using Adform? How integration with this platform looks like?
With Adform you can launch many types of digital campaigns –from dynamic ads up to video advertising. The integration process can look differently depending on the ad formats that you choose.
Before you start your first campaign in Adform you have to create an account in their system and choose a suitable advertising model. Someone from Adform should contact you for this purpose.
In the next steps, we explain integration with Adform on the example of retargeting product ads.
To start this type of campaign you have to install a tracking code on your site that will enable you to notice, for example, cart abandonment and other types of users’ behaviour.
After that, it is time to prepare a product feed in XML, CSV, or JSON format. It should be compatible with the Adform requirements. You can find them on Adform website:
· Requirements for XML product feeds.
· Requirements for CSV product feeds.
· Requirements for JSON product feeds.
Your product feed can be also made automatically with Feedink. With our tool, it never takes more than few clicks.
When the product feed is ready you have to load it to the Adform panel. The next step is the design and preparation of dynamic HTML5 banners. You can do it with Adform Studio. The last thing is to use panel settings to define the campaign display rules that are consistent with your business objectivities.
What is Feedink?
Feedink is a product feed management tool. It imports your store's offer, lets you improve it with rules and sends up-to-date feeds to Google Shopping, Meta, price comparison sites and marketplaces.
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