Tradedoubler – what is it? How to optimize product feed for Tradedoubler campaign?

Let’s clarify what Tradedoubler is and who can profit from it

Tradedoubler is a tool well known to all who are engaged in affiliate marketing. The company has been in the marketing business for 15 years and during this time has became well established on multiple markets world-wide. Tradedoubler may also be used by influencers for whom they offer product platform Metapic.

Due to the fact that Tradedoubler connects so many publishers and advertisers, it is possible to promote products and services from all sectors on their platform. Tradedoubler also works well as a tool for advertising on foreign markets, since it can be easy to find publishers from many different countries

How to prepare a product feed for Tradedoubler?

Product feed is a very important tool in affiliate marketing, especially in fashion, retail, travel and home&garden industry. However, all advertisers have to share a product feed that contains all information about their products so publishers could promote them and generate more sales.

Tredoubler requires product feeds to be in XML, CSV or JSON format and encourages their regular optimization, even though it is not that common in the industry. It’s because thoroughly prepared and optimized product feed helps publishers to find appropriate products to promote on their websites. The more accurate the product feed is, the more likely they will find our products and present them on their sites in appropriate context. This in turn, increase the probability of selling.

Thoroughly prepared product feed is in the interests of both advertisers and Tradedoubler. Following attributes deserve particular attention:

• category

• product name

• ID

• detailed description

• prize

• hight quality photos.

It is also important to regularly update the product feed. The best option is integrated the store with Tradedoubler using API. Tradedoubler constantly develops this function to provide customers quick and automatic updates.

Feedink also enables automatic updates of product feed. With us you can also easily create product feed in any format – also in formats required by Tradedoubler.