Channels

Variant products, such as different colors, sizes, or styles, play a crucial role in e-commerce. Managing these variants effectively in your Google Merchant Center product data feed is essential for accurate and organized product listings. In this article, we'll delve into the concept of variant products, explore options for representing variants in the feed file, discuss utilizing custom labels for variant grouping, highlight best practices for organizing and presenting variant products, and emphasize the importance of accuracy and consistency in variant data.

When working with Google Merchant Center, it's essential to ensure that your feed file is set up correctly to optimize the performance of your product listings. However, issues can arise that may cause errors or prevent your products from being displayed correctly. In this article, we'll explore common issues that can occur in feed file setup, provide guidance on identifying and resolving data validation errors, offer troubleshooting tips for missing or incorrect product information, and share useful tools and resources for addressing feed file issues.

Artificial intelligence, open rate, and competition control are just a few of the most important parameters that allow companies to monitor and improve the results of their email marketing activities.

Starting May 2023, it will no longer be possible to create a new user segment in Similar Audience. Campaigns started before this date will continue to run. From August 2023, all ad campaigns using this tool will be disabled.

In May 2016, the Chinese E commerce giant Alibaba, the owner of the Aliexpress platform, launched the Taobao Live platform. It was the first service of its kind to combine live streaming with online shopping. In practice, it was also the birth of a new trend which is Live Commerce.

According to research by Google, up to 98% Internet users are shopping online. As part of this process, you can view products, compare them and the purchase itself. Poland was also among the surveyed countries.

The easiest way to be effective in a price comparison engine is to offer the lowest price. However, this is a solution that is deadly for the margin. There are also many other effective methods to engage within this type of channel.

Locking hundreds of thousands of people at home and blocking the possibility of shopping in onsite stores has caused an explosion in the popularity of digital channels. For this reason, the approach to sales in the omnichannel model has also evolved.

Microsoft Advertising (formerly known as Bing Ads) is an advertising network that competes with similar services from Google. What should you know about it?

TikTok is a phenomenon among young internet users and the most popular mobile application of the last three years. Thanks to Dynamic Showcase Ads, companies can easily reach users with their offer.

Performance marketing has gained immense popularity as a measurable and easily optimizable channel for acquiring new customers. However, as CPA rates rise, many marketers are forced to reassess running campaigns to stay within their budgets.The pandemic and related lockdowns have brought a boost to almost all online activities. Both on customer and business ends. More and more companies are competing for the attention of Internet users, raising rates per click and increasing the so-called advertising clutter.Thus, marketing departments face the real challenge of the systematically growing CPA index.

With several products or marketing within one or two channels, the online store does not have to worry about its product feed. When the offer includes thousands of products and the brand wants to reach its users in every possible channel, the product feed becomes one of the most important tools for coordinating marketing.This does not mean, however, that the need for efficient product feed management applies only to the largest players. It is difficult to set a border from which it begins to be a business necessity, and it ceases to be only a tool for building an advantage over the rest of the market.For many companies, however, it is still not obvious what a product feed is and what it has to do with their daily activities.

Google Ads is one of the most important marketing channels for online stores. With enormous competition and a race for every fraction of a CR, preparing an effective ad can be quite a challenge. That is why we have prepared a guide that will allow you to fully use the potential of this channel.According to data collected by Statista, global internet advertising spending is expected to reach $114.984 billion by 2025, which means a growth rate of over 10 percent annually.The most dominant player in this market is Google, whose share of search engine advertising is 65 percent.

Black Friday is an incredibly popular and potentially profitable event. According to the OVHCloud survey, in 2020 91% of people declared their willingness to hunt for discounts on the Internet during Black Friday and Cyber Monday weeks.This particular time of the year can also be viewed as stress tests for the entire online store. Marketing will fight with competitors to reach as many leads as possible. The technical infrastructure will have to endure peak traffic and the logistics will have to keep up with the order handling. Check out some of the tips that we prepared for you for this occasion.

Twojemeble.pl is an e-comm with a team of specialists dedicated to providing customers with the best experience in furniture retail. Over 30.000 products in a product feed, from multiple manufacturers with extremely vast options from customization create some huge challenges for marketers. Especially if you want to keep a lean and smart approach to set up your marketing ecosystem.

TikTok is getting more and more comfortable in the dynamic ads ecosystem and it is constantly working on expanding the set of available tools to fit better for an average e-advertiser needs.

Okazje.info is one of the most popular shopping services in Poland. You can use it to promote products in all categories, since the platform is not focused on only one particular industry. Integration with Okazje.info is very straightforward and intuitive, however it is worth paying some attention to creating a proper product feed, because it will have effect on campaign’s results. Let’s learn what to look for when starting advertising on Okazje.info.

Criteo is a platform for dynamic retargeting on the internet. With it, you can show ads on Google, Facebook, and other websites, including Polish news services like onet.pl or wp.pl. Learn more about what Criteo offers and how the integration works.

AdRoll is mostly known as a retargeting tool, but in reality, it is only a tiny fraction of the full capabilities of this platform. AdRoll allows creating cross-channel, e-mail marketing, and social media campaigns. It is also collecting data on all activities that you can then use to draw conclusions about their performance and increase the efficiency of your campaigns. Check how to start using AdRoll and see how the integration process looks like.

Nokaut, like many other price comparison services, uses XML files for integration. In this article, we explain this process step by step and suggest how to sell products on Nokaut effectively.

Homebook is the biggest product price comparison service from Home & Garden sector in Poland. It is owned by Domodi Group, which also manages two polish fashion price comparison services – Domodi and Allani. How to sell on Homebook and why is it worth doing it? In this article, you will read about all of the aspects of the integration process.

Domodi.pl is a fashion product price comparison service where users have the chance to compare offers of thousands of sellers in one place. Integrating an internet store with Domodi is easy – below we describe this process point by point and explain why is it worth to advertise your products on Domodi.

The price comparison websites are platforms, without which some customers could not imagine shopping on the Internet. For an e-commerce store owners it is also a great option. With price comparison websites they can easily gain customers’ attention and increase brand awareness. However, not all online entrepreneurs use this possibility. What are the benefits of using it? Which price comparison website to choose? Below you find the answers to all those questions, we are also presenting the ranking of the best price comparison websites in Poland.

How to promote e-business on the Internet?There are ways in abundance, but a few constitute the cornerstone of online promotion.

Multi-channel e-commerce means as much as running promotional campaigns on every available channel, analyzing the effects, and optimizing and focusing on the channels that achieve the best conversion rate.

Several thousands of products, various prices, photos, attributes, colors, sizes, etc.A shoe shop introduces changes every season, an e-delicatessen shop is subjected to incessant verifications of prices for vegetables, jams or beverages, shops offering small home appliances have thousands of products on offer, almost everything is sold on a large scale online.

Complex price models of mobile services and products used to be limited by the possibilities of their being presented in PLA.

Google Shopping has been operating on the Polish e-commerce market for several years.

We already know that the sales channel tested in the US facilitates shopping thanks to the voice assistant.

Danny Sulllivan, worker at Google, says:

In e-commerce there are always a lot of things going on.Mobile purchases, same-day delivery, new technologies, social media.

The category Home & Garden includes a unique scope of, not even as much as the products, but categories.

Marketplace - sounds modern and innovative.It is easy to associate this notion with start-ups, e-commerces, digital marketing and a whole stream of technological wording.

Campaigns that are conducted as part of running an e-store consist of unceasingly optimized actions that are aimed at bringing a profit at the end.

At a first glance, traditional mailing seems to be a less attractive method for promoting an e-store. However, our e-mail boxes continue to be inundated with a non-decreasing number of newsletters, offers and promotions.

Google search engine has a huge e-commerce potential Every now and then Google offers new advertising possibilities that are supposed to help to increase traffic and turnover in your e-commerce. What did they come up with this time?

Getting new customers can be done in a number of ways. One of them is start working with other sites or marketplaces that redirect customers to your website. One of such platforms is ShopAlike.

When setting up an offline store we have to find a good location, fill the shelves with products, come up with a good layout, and hire competent staff. Is building an e-commerce business similar in any way?

No secret that e-commerce is doing well and that every year it gets better results. This phenomenon can be noticed not only in the constantly growing number of online stores, but also in the tools that make reaching potential customers via the Internet more effective.

What connects product feed and Facebook?