Twojemeble.pl - an essence of proper feed management

Challenges and goals

Twojemeble.pl usually has over 11.000 products in the catalog. But that number gets multiplied to over 30.000 products in a product feed due to multiple color versions of many items. The fact that multiple products can be represented by a manufacturer with the same picture presents another challenge for the marketing team that obviously doesn’t want cannibalization marketing budgets. 

Solutions provided by feedink

Feedink has an elastic and smart feed management philosophy that enables the automation of multiple processes. When you have over 30k products to manage, automatization is a must. Taking care of excluding the products that are visually not fitting to a certain channel or are at risk of marketing funds cannibalization can be done within a few simple rules that can be copied to another project or multiplied if needed.

Whenever clients need to test out a new marketing channel or tweak something in the current feed setup, the changes can usually be done within a few dozens of clicks. There is no need to engage internal IT resources. Setting custom channels or solving the most complex tasks can be done with the help of the feedink support team - usually within a few hours.

Obviously “bonus” features such as alerts on failed feed updates or drops of listed items are pretty nice quality of life bonuses, but the main value is the flexibility of feedink solution.