iluve.com - success story
iluve.com is a substantial part of Grodno SA - one of the leaders on the electrotechnical market in Poland. Grodno capital group includes multiple brands that are very active in the competitive and fast developing electronic e-commerce market - as part of expanding on to b2c market - recently Grodno SA acquired iluve.com. iluve.com - established e-commerce that’s focused on providing customers with lamps and light sources from the best manufacturers while keeping very competitive prices and steady profit.
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Challenges and goals
There are multiple challenges when it comes to managing e-store in such a complex and dynamic industry. First of all there is a huge variety of products that are hard to distinguish for an inexperienced eye. iluve.com usually has over 13.000 of products to manage on a daily basis. The prices and product descriptions are crucial for positioning in multiple marketing channels, therefore proper automatization is crucial for keeping up with competitors and the overall trends.
Solutions provided by feedink
Feedink is an extremely flexible tool and as such it can show great capability in proficient hands. With some help from feedink experts iluve.com was able to take care of product feed management without engaging clients web dev resources or putting heavy working hours to implement every significant change. Thanks to the smart set of rules set for every marketing channel iluve.com can operate on a single .xml file that is adjusted with feedink solution according to technical specs required by the channel operator and business needs from the client's side.
On top of that, iluve.com combines raw xml data with multiple supplemental data sources (such as PIM data or up to date stock information). This creates a very efficient ecosystem that can be adjusted within minutes with a few clicks.
Benefits for iluve.com
Feedink allows users to adjust the data shared on multiple channels in a lean way - this was a necessity for iluve.com. When you have over 13k products to manage it’s only natural that you are looking for ways to automate as many processes as possible. Thanks to superb client support and flexibility iluve.com can focus on making profitable business and not taking care of technical issues. Swift changes on parameters on multiple channels, instant adjustments on listings and convenient management of dropshipping is possible thanks to smart setup done in a self-serve environment model. This makes feedink the most convenient tool to work in a fast changing and competitive industry.
What is Feedink?
Feedink is a product feed management tool. It imports your store's offer, lets you improve it with rules and sends up-to-date feeds to Google Shopping, Meta, price comparison sites and marketplaces.
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