Remarketing with RTB House – how does it work?

What distinguishes RTB House’s solutions?

RTB House’s solutions are based on original deep learning algorithms, that allow to predict users’ behaviour and interest and therefore are able to precisely segment our customers’ profiles.

The other great advantage of RTB House’s solutions is the ability to filter websites, so our ads won’t be displayed on pages that are not aligned with the standards of our brand. RTB House’s algorithms also blacklist websites potentially dangerous for the users – they don’t show the ads there.

In addition, RTB House enables the possibility to create personalized banners that fit the users’ preferences and their web browsing history.

All this results in higher efficiency of campaigns. RTB House ensures that their solutions are up to 50 percent more efficient than standard machine learning approaches.

How to integrate the internet store with RTB House?

Integration with RTB House is very simple – it can be made in 3 steps:

• Step 1: Prepare the product feed including information about products that you want to promote.

• Step 2: Implement RTB tracking code on your site.

• Step 3: Confirm banner ads create by RTB House tools.

RTB House usually gets the credit in a last-click model, but there are more attribution models to choose from.

Using Feedink you could easily prepare a product feed adapted to all RTB House requirements. The whole process shouldn’t take more than a few clicks – in effect, you get the perfect product feed tailored to all your needs. In the same way, you can prepare the product feeds that are compatible with other platforms – we offer many different integrations.