Key things to know about advertising on Allani

Why is it worth joining Allani? The numbers speak for themselves

Now you already know, Allani is a fashion comparison service. They don’t sell their own products but aggregate and promote offers from other sites. In effect, when some of the users would be interested in an offer and click on it, they will be redirected to the offer’s owner website, while Allani will charge a commission for acquiring the new customer.

In 2020 Allani had 8 million visitors each month. They generate thousands of sales with a total value of 248 million PLN. It is worth knowing that Allani’s support is not limited to helping with reaching new customers. In addition, Allani shares with partners detailed statistics and promotes their products on social media, newsletters, and in Clue Magazine. 

How to start collaborating with Allani? How much it costs?

Allani offers their partners CPC payment model. The amount of rate is established individually after registration through the registration form on the website. In effect, an account manager should contact you and propose the terms of collaboration. If you decide to approve them, you get the access to Allani panel, where you can add your product feed in XML format. It should contain all necessarily information about the products that you want to promote. The more detailed product feed, the more chance your products be seen by Allani’s users. This is the reason why it is worth to devote some time to prepare reliable product feed or use a professional tool, that enables doing it automatically like Feedink.com.

The next step is analytics integration necessary for Allani’s algorithms to have access to your site and analyse your users' behaviour. During this process, the algorithms additionally “learn” partner's offer, so that they can match the search results with users' expectations and needs.

And finally, the last thing – you should charge your advertising account with the right amount (from 2000 PLN you can get discounts). Only then your offer will start being visible on Allani. Of course, you can analyse all your expenses in the Allani panel – you will find there information about all redirects and transactions. Allani partners may also participate in seasonal sales, thus increasing the offers’ visibility.