How to Not Repel Customers? 5 Good Practices in E-commerce

The mere acquisition of the interest of an e-consumer may not be such a difficult task on its own, but gaining his trust and encouraging him to purchase is not always so simple. Repelling a potential consumer may take place at each moment and every stage of purchase. What should we pay attention to in order to conduct efficient online sales?

Quick and Easy. The Convenience of Shopping Online

# 1 A simple and intuitive search engine

This is one of the key elements of any online store. This may be due to the fact that many consumers know exactly what they are looking for and if they reach a particular store, they will want to use a quick search instead of browsing through a complicated category tree. The search engine must be equipped with appropriate filters that allow you to choose, e.g. the price range or narrow the results to a specific color of blouse. Another valuable feature of the search engine is the prompting of results when entering keywords. This speeds up the search process further and builds the image of a company that cares about the customer's convenience.

# 2 Simple registration and a user-friendly shopping process

No one these days feels like going through even the least engaging registration process, let alone something more extensive. The online store must allow purchases without registration. Whoever wants to register will do that anyway, but forcing consumers will discourage even those initially willing to buy. It is good practice to provide registration via Facebook.Wise Marketing. Good Practices

#3 Detailed descriptions

A detailed product description plays several roles. On the one hand, a well-developed description for SEO is one of the elements of positioning that can translate into high ranks in the Google search engine. On the other hand, the description cannot be omitted because it replaces the "offline" seller in a sense. How to gain customer confidence if basic product information is missing? No description = no purchase. The consumer will not make a purchase because - he will not find out about the product, because the store does not care about its offer, because the e-seller does not care about professional exposure of the product, because the image is not trustworthy, etc.

# 4 Blog and an expert image

Just a few years ago, blogging was promoted by the slogan "content is king". The publication of expert or Facebook texts was part of broadly understood content marketing. To date, little has changed. A blog, like a description, has many roles. Asking the question of how to promote an online store, the answer will be: to blog. This builds the brand by presenting it as an expert. A blog also affects positioning which allows you to promote brand-defining key phrases.

#5 Social media

Social media may not be a must in the early stages of e-store development. Online sellers start their adventure with e-commerce with a small reach, but this grows over time. At that point, it's good practice not only to set up a Facebook or Instagram fan page, but above all to enable users to communicate with the store in the easiest way available. Today, contact with the e-seller must be made available in every possible way. In a time when Messenger has become one of the most popular communicators and users are still willing to participate on e-shops’ fan pages, conducting social media campaigns seems necessary.