Marketing

One of the biggest challenges is to find a way to reach potential customers with the right message. In this time and age, when we can promote our business in numerous online channels, it's possible to appeal to the right target group with sniper-like precision. One of these channels, and at the same time one equipped with the best tools enabling the use of information about its users for business purposes, is the absolute leader of all social media – Facebook.

In recent years, sales via traditional channels have been gradually moving to the online world The competition is much greater and it's way more difficult to reach the customers with our offer. To show off our products, you have to make them visible in price comparison engines, Google, and on social media. Useful tool are also RTB campaigns and dynamic marketing strategies. To manage all this easily and effectively, put high-quality product feed to good use.

You made it. You online store is finally up and running, and now you're hoping to make some serious money quickly. But how should you go about it? While navigating the world of e-commerce follow these few simple, yet important rules that will help you develop your online store.

Every e-commerce business comes with a set of challenges These go far beyond selling out our merchandise and getting profit as fast as possible. One of the most important tasks we face is communicating with customers in the right way. After all, customers are crucial to any business. Today, when modern technology is used in every part of life, communication is usually done via e-mail. So, what should you know about email marketing then?

How a well-optimized feed can stimulate the sales numbers?

Every e-commerce manager has to decide which products and product categories they want to include in their e-store. They obviously need to take some risk, just like they do in their everyday life. It comes as no surprise that some „sure bets” turn out to linger in the warehouses for months or even years. The gut feeling can be misleading and the sure bet can be of no interest to the users. Take some time to think why the good quality product is hard to sell online. There are many reasons, for instance the price isn’t attractive, you forgot to edit the description or the product is hard to find.

Running an e-business comes with many opportunities. However, in this case reputation is as important as it is for brick-and-mortar stores. If it's good, you are on a straight road to success. If not, you should do everything in your power to change the customers' opinion about your business. Below you will find simple steps that will help you achieve this goal.

Choosing right category for your products is something you need to approach diligently. First and foremost because you need to create the identification path which will help buyers to get to your product. It’s at your best interest to go for the path that attracts most users. How do you choose it?

When you have a look at e-commerce owner’s priorities list, you’ll discover that shipping matters seem to be of least importance. Focusing on promoting the products and providing excellent customer service, many e-store owners pay less attention to shipping policy. This is a bad thing to do since well-prepared shipping strategy translates to a steady turnover growth.The shipping strategy that has been thought through and adjusted to market needs is an excellent way to minimize cart abandonment rate.

E-commerce is all about getting more and more future customers to your e-store by means of various advertising tools and methods. This is why it’s at your best interest to use effective solutions that will perfectly get your prospect’s attention.

Just like marketing goes in line with sales, advertising is an integral part of online business.

In our platform, we decided to include integration with Getaway feeds generated by iai-shop. Now we’re able to generate full-fledged feeds for each of the countries in which our store operates. That’s how we’ve gained an ability to automatically adjust the product feed to hundreds of partners while managing them in an advanced manner.