Feedink Blog

E-commerce is all about getting more and more future customers to your e-store by means of various advertising tools and methods. This is why it’s at your best interest to use effective solutions that will perfectly get your prospect’s attention.

If you use product feed, you are half way through the path to performance marketing success. To be sure you make most of product feed marketing, you need to optimize it as trends and customer behavior’s constantly changing.

What is a product feed?

A good feed is what you need.

Just like marketing goes in line with sales, advertising is an integral part of online business.

No secret that e-commerce is doing well and that every year it gets better results. This phenomenon can be noticed not only in the constantly growing number of online stores, but also in the tools that make reaching potential customers via the Internet more effective.

Necessity is the mother of invention

What connects product feed and Facebook?

Of course, the entire process requires virtually no work on your part. We just download all images from your website or the product feed you provide. Next, the content is stored in our repository where we can carry out the abovementioned operations on image files. Thanks to such modifications, the images of the items in the product feed will be hosted from our servers.

Comparison engines are a great promotional tool for our store. They increase website traffic, help gain new customers and, above all, they can build an even greater brand awareness in the market. However, they should be used wisely while we carefully plan each step. If we focus on a high level of service and a professionally prepared product feed, we’ll be able to fight for our place in the market more efficiently.

Products API feed specification is quite complicated and imposes numerous restrictions when it comes to data transmitted to TradeDoubler. All parameters of the feed must be arranged in a correct order and contain the appropriate data type. What's more, one has to transfer the product feed directly to TradeDoubler’s server via POST method, which can complicate things for the clients who use this tool. However, there’s a positive outcome of this process, too. It enables TradeDoubler to impose one uniform data structure on all advertisers, which makes it easier for publishers to use this tool. Now they have access to a collective product database through which they can build dedicated affiliate websites enriched with detailed product information.

In our platform, we decided to include integration with Getaway feeds generated by iai-shop. Now we’re able to generate full-fledged feeds for each of the countries in which our store operates. That’s how we’ve gained an ability to automatically adjust the product feed to hundreds of partners while managing them in an advanced manner.

Descriptions, titles and pictures of your products should be unique, distinguishing you from the competition operating in the same sector. This will have an impact on SEO and allow your products to be found even based on “long tail” queries.

Custom tracking for products should be included in the URL before sending the feed to the affiliate network. You can add tracking on your own in the admin panel after logging in.

It allows you to give separate URL address that can used for monitoring the traffic from Google Shopping. When using this attribute, you need to remember that the URL it leads to has to be the same as the address provided in “link” attribute.