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There is no sense for an online store to run a product campaign void of a properly prepared product feed.

Not only experts for managing online content, but also SEO experts perceive platforms for sharing online content as a very vital and popular tool.

Campaigns that are conducted as part of running an e-store consist of unceasingly optimized actions that are aimed at bringing a profit at the end.

There is no personalization without Big Data. This is how you can describe the value of mass storage is simple words.

At some point, the e-commerce market was struck with a discourse regarding the point of introducing one's offer on sites of larger publishers (i.e. Shopalike and Domodi).

Managing products in a constantly developing e-store might at some point cause a major headache.

Currently, it is a less frequently mentioned phenomenon, yet it entered the e-commerce dictionary long ago and continues to expand its range of activities.

It is difficult to find a place for an individual seller within an Internet store. Place for someone who would suggest the perfect product – a product that would meet our expectations.

At a first glance, traditional mailing seems to be a less attractive method for promoting an e-store. However, our e-mail boxes continue to be inundated with a non-decreasing number of newsletters, offers and promotions.

The dynamics of the e-commerce market is characterized by its extremely high momentum.

While running an online store, you need to obtain movement from all possible sources that might generate sales for this particular industry.

The virtual reality holds no place for whining, the online world overtakes in new trends, applications, updates, tool etc.

Google does not withhold its updates and continues to actively release new patches with an aim of making our searches for valuable content more precise and buying more secure.

There is no one good answer to this question, but you might want to ask it when it applies to a specific industry or business.

Deploying a paid campaign on Google is not a big challenge. It needs just some attention

Google Shopping, AdWords and Facebook Ads

Check out our 6 tips that can help you compete more effectively on foreign markets

One issue that haunts every marketing expert out there:

Writing a good article, recording an intriguing video or wrapping engaging content in a neat infographic package is not enough to ensure that people will read, comment and share your stuff. Good content needs a little nudge, so put some thought and effort in a campaign focused on distributing it.

Although TV advertising has been known for decades, the moment videos appeared online was a complete game-changer. The amazing possibilities the Internet offers mean that the videos we see online have almost nothing in common with traditional TV advertising. Video marketing as a thought-out concept uses multi-channel operations which are all based on the idea of communicating with customers through videos posted online. Today the role of video marketing in building a company's strategy is often of key importance when we put effort into creating our business, image or sales.

It can be tricky to find your way among the information overload

One of the biggest challenges is to find a way to reach potential customers with the right message. In this time and age, when we can promote our business in numerous online channels, it's possible to appeal to the right target group with sniper-like precision. One of these channels, and at the same time one equipped with the best tools enabling the use of information about its users for business purposes, is the absolute leader of all social media – Facebook.

Optimization is a never-ending process

In recent years, sales via traditional channels have been gradually moving to the online world The competition is much greater and it's way more difficult to reach the customers with our offer. To show off our products, you have to make them visible in price comparison engines, Google, and on social media. Useful tool are also RTB campaigns and dynamic marketing strategies. To manage all this easily and effectively, put high-quality product feed to good use.

E-commerce has seen quite the development, leading not only to the creation of thousands of online stores, but also being the driving force behind the growing popularity of services like price comparison engines. It’s also contributed to the appearance of ads with product pictures in Google search results. Today we can also present our offer to users of social networks – all thanks to product feed.

Google Shopping is so popular among online retailers that the competition in certain products groups resembles fighting for the best ad positions in the AdWords system. For this reason, many owners of online stores choose to use classic SEO rules in their campaigns, aiming to improve ad ranks of specific products in search results.

You made it. You online store is finally up and running, and now you're hoping to make some serious money quickly. But how should you go about it? While navigating the world of e-commerce follow these few simple, yet important rules that will help you develop your online store.

Every e-commerce business comes with a set of challenges These go far beyond selling out our merchandise and getting profit as fast as possible. One of the most important tasks we face is communicating with customers in the right way. After all, customers are crucial to any business. Today, when modern technology is used in every part of life, communication is usually done via e-mail. So, what should you know about email marketing then?

In order to improve the quality of its services, Google regularly introduces larger or smaller changes. Some of them concern product feed, which is used to showcase vendors’ products in search results.

A store is trustworthy when users do shopping and believe that the store wants to help them. Recurring clients have already showed their trust so they continue online shopping at a specific store. However, new users are more reluctant to show trust so getting them to your online store is quite a challenge. Have a look at 5 tricks that help to build online trust.

Google search engine has a huge e-commerce potential Every now and then Google offers new advertising possibilities that are supposed to help to increase traffic and turnover in your e-commerce. What did they come up with this time?

Getting new customers can be done in a number of ways. One of them is start working with other sites or marketplaces that redirect customers to your website. One of such platforms is ShopAlike.

When Web 2.0 trend became popular, online stores got new possibilities of engaging their customers. Reviewing and commenting products gave both business owners and customers many interesting benefits.

How a well-optimized feed can stimulate the sales numbers?

Finding a market sector that doesn't use social media

When you work on the graphic design for the e-store, you need to focus on two crucial elements such as the color choice and a clear layout. When the site is well-planned, it’s much easier for users to navigate your site. Plus, if you add some designer tricks, you’d find it easier to convert your prospects into actual buyers. Have a look at below six ideas that you might find useful for your e-shop.

Getting aroound and knowing your ways in Google Merchant Center can be challenging at the beginning. Have a look at below six common issues that you might encounter when you start working with GMC.

According to one of the rules of e-commerce, a well-made picture is a must when you want to sell a product. Although it's mostly true, even the best image won't convince thousands of online customers to put the item in their carts. Sure, a photo can help grab their attention, but it’s a detailed information about the product that will bring them to a final purchase decision. And that's where the product description comes in.

We have prepared a comprehensive example of Google Product Listing Ads (PLA) product feed which includes all possible fields provided by Google.

This article describes how to correctly introduce microdata for product pages in your e-store.

Microdata are schemas of structural data that are called metadata. Google and other online platforms can easily get information from your site if the data structure is in accordance with the guidelines schema.org

Every e-commerce manager has to decide which products and product categories they want to include in their e-store. They obviously need to take some risk, just like they do in their everyday life. It comes as no surprise that some „sure bets” turn out to linger in the warehouses for months or even years. The gut feeling can be misleading and the sure bet can be of no interest to the users. Take some time to think why the good quality product is hard to sell online. There are many reasons, for instance the price isn’t attractive, you forgot to edit the description or the product is hard to find.

When setting up an offline store we have to find a good location, fill the shelves with products, come up with a good layout, and hire competent staff. Is building an e-commerce business similar in any way?

Did you know that one of the rules for success in e-commerce is product description optimization and providing basic product information?

A year can be divided into a few cycles, when you can be pretty sure that some products will grow popular while others will lose selling power.

Running an e-business comes with many opportunities. However, in this case reputation is as important as it is for brick-and-mortar stores. If it's good, you are on a straight road to success. If not, you should do everything in your power to change the customers' opinion about your business. Below you will find simple steps that will help you achieve this goal.

Times when the site was designed, put online and left unmodified for months belong to the past. Even the most researched ideas cannot predict the way users will be using the site. It means that solutions well marked on the piece of paper may in fact have nothing in common with the reality. Np worries, all you need to do is to pay attention to the following 6 metrics which are golden tools when it comes to analyzing your site for optimization.

You run your e-store and have no idea what to do next?

Choosing right category for your products is something you need to approach diligently. First and foremost because you need to create the identification path which will help buyers to get to your product. It’s at your best interest to go for the path that attracts most users. How do you choose it?

Which option is more profitable?

When you have a look at e-commerce owner’s priorities list, you’ll discover that shipping matters seem to be of least importance. Focusing on promoting the products and providing excellent customer service, many e-store owners pay less attention to shipping policy. This is a bad thing to do since well-prepared shipping strategy translates to a steady turnover growth.The shipping strategy that has been thought through and adjusted to market needs is an excellent way to minimize cart abandonment rate.

When you set up your own online business and start building your e-store, you start asking yourself three basic how-to questions: How to keep users in my e-store as long as possible? How to keep the client retention number at a high level?

When you start using Google Shopping, you’ll quickly realize that it opens up the whole new audience for your product base. Since Google search engine is among the top 5 things used every day, the advertising possibilities it gives you are great way to improve conversion ratio.

Did you know that more than half of the Europeans regularly do their shopping on the Internet? In the course of a month, an average worldwide buyer spends around 80 U$D online. More importantly, the number of buyers as well as money spent is growing steadily month by month. But what's going on backstage?

To ensure that sales numbers go up, many online stores decide to include more new products in their offer. These aren’t necessarily products from the same category that’s been featured so far. Brand new items are often introduced to the offer, in the hope that the rich variety will provide a steady stream of consumers interested in making a purchase.

Product feed optimization doesn’t always come easy, but it is not impossible. If you want to achieve long-term effects with minimum effort, you will benefit from those two ways and make your online activity more profitable. It all boils down to performing certain tasks on a regular basis. There’s no time to waste, start today.

Case study of dynamic product feed for Facebook.

Making the most of product feed potential is a key element of e-commerce. Especially so in a situation where we intend to use not only our online store, but also additional mechanisms of presenting products via comparison engines, Google Shopping, or online marketplaces that gather a wide range of offers from different sources.

Working with product feed is simple and enjoyable.

Online shopping