Feedink Blog

Digital marketing is a broad term. The days of flashing banners and spam e-mails are over. Nowadays we have a selection of advanced online marketing tools that can help us with advertising on the internet. Below, you will find the ones that are the most popular.

The customer journeys can be long and complex. Fortunately, we can map and trace them using analytics methods like attribution modelling. With this tool, you can better understand your customers’ behave and allocate your marketing budget more effectively. It is therefore worth to know how attribution models work for successful online advertising and achieving good results.

Clothes market is unbelievably rich with nearly endless product range.

Ebook / whitepaper for ecommerce

The product file is a product database – several columns and lines

‘Fine feathers make fine birds’ – an adage that seems to hold true to e-commerce and product description.

A product file is an absolute “must have” in any e-commerce activity.

Documents are saved in various formats.Some constitute ordinary text files with the extension .doc or .docx, others are spreadsheets with the .xlsx record, there are also files with the .pptx extension opening the Power Point presentation program.

The price comparison websites are platforms, without which some customers could not imagine shopping on the Internet. For an e-commerce store owners it is also a great option. With price comparison websites they can easily gain customers’ attention and increase brand awareness. However, not all online entrepreneurs use this possibility. What are the benefits of using it? Which price comparison website to choose? Below you find the answers to all those questions, we are also presenting the ranking of the best price comparison websites in Poland.

Conducting e-business is often a tremendous task and in order to rise to this challenge you need to do a number of activities on a smaller or larger scale.

CPA, CPC, CPV and CPM are online advertisement pricing models that help to measure campaign efficiency. It is good to understand and consider all of them, especially if you plan advertising on Facebook, Google or other platforms. What do these abbreviations actually mean? How to calculate these indicators?

Every eCommerce owner sooner or later hears about SEM. So what is it and what benefits it offers? Why is it worth investing in SEM? In this article, we will look at SEM possibilities and explain the difference between SEO, PPC, and SEM, as well as describe their definitions and benefits.

Out of 38 million Polish residents, over 27.5 million are Internet users, of which 62% have made purchases online.

It is not common to create product data feed in TSV format. In this article, we will explain how it stands out from other formats and how you can use it in your online store. We will show you also how to open TSV files and how to optimize and update them.

Determining the price for products that are on offer in an online store would seem like a fairly simple task.

Every year, online sales are growing dynamically.In 2013, there were about 21,000 registered e-stores, in 2019, there were almost 32,000.

First, efforts to bring customers to the online store and then another challenge in the form of obtaining the highest conversion rate.This is just the beginning of work to being able to enjoy the steady growth of every e-commerce business.

The world doesn’t stop.More and more responsibilities, that we have to face each day are now determined by new, modern or even futuristic solutions.

Building one’s own brand is currently one of the most effective marketing techniques.The quick, effective and relatively inexpensive cost allows the company to appear in the minds of potential customers.

The development of an online store is one of the basic and daily elements of work.Campaigns are carried out in paid channels, and individual areas of the store are optimized with equal enthusiasm.

According to research by Picodi, an international website with discount codes for online stores, up to 60% of users make impulsive purchases.Interestingly, these statistics spike up to 80% on Black Friday.

Christmas shopping involves a long journey of users on the web to find the perfect gift.It is worth noting that the group of Internet users buying online is increasing year by year.

How to get new customers? How to advertise an online store? How to sell online?The questions are crowding and with each subsequent issue, it may seem more and more complicated.

In today’s product-saturated world of consumption, the brand is a key word, and making a name for it is one of the main goals of every business.Why? A strong brand forms loyalty and trust, and these lead to the customers’ brand loyalty.

Regardless of whether it is an existing online store or it will be created soon in the future, one of the most important factors that must be controlled is the conversion rate.

The best traders are familiar with techniques that will work in each and every situation, and allow to effectively conduct conversations with every customer.They choose to use the low-balling technique or swing the emotional swing and, if necessary, they will juggle with a perfectly matched set of techniques in order to sale and build a lasting relation.

How to promote e-business on the Internet?There are ways in abundance, but a few constitute the cornerstone of online promotion.

Multi-channel e-commerce means as much as running promotional campaigns on every available channel, analyzing the effects, and optimizing and focusing on the channels that achieve the best conversion rate.

Since 22nd April Google Merchant Center in its Diagnostics tab has placed alerts notifying advertisers (online shops) that since 31st July 2019 it will be necessary to enter delivery costs in the panel. If they are not entered, such advertisements shall be rejected. This time Google added Poland to the list of countries where this rule is valid. Other countries on the list include Austria, Belgium, Canada and Ireland.

Several thousands of products, various prices, photos, attributes, colors, sizes, etc.A shoe shop introduces changes every season, an e-delicatessen shop is subjected to incessant verifications of prices for vegetables, jams or beverages, shops offering small home appliances have thousands of products on offer, almost everything is sold on a large scale online.

Basic question asked at all stages of running an e-store - how to increase sales?The answer to the question is not simple, and above all, there are many answers.

Internet advertising is a topic on which every good e-marketing expert could give a long interview published in large volumes.

Setting up your own business is technically not so difficult.Every year, facilities are introduced that make it easier to start with your own business.

The dynamic development of the e-commerce market pushes entrepreneurs to set up their own e-business.

It would seem justifiable to think that when we take to web sales or just intend to start it, we should have a detailed plan or strategy.

Whether an online shop or a business site, its ultimate goal is to collect the so-called leads and selling.

Complex price models of mobile services and products used to be limited by the possibilities of their being presented in PLA.

E-commerce is growing around the world.Poland country is no exception.

Year-to-year, traditional sale is transferred to virtual reality.

Regardless of whether we have had our shop for some time or whether we are just beginning our e-commerce adventure, we are bound to face multiple challenges. One of them us the eternal question of how to promote an online shop.The answer to that question is equivocal; it is modifiable as a result of new trends and continuously developing technologies. So how to promote an online shop? What to do for the conversion factors or ROI to be satisfactory?

Do not think about how easy you can manage the campaigns launched in Google (AdWords, Shopping), price comparison engines, marketplaces or social media.

Google Shopping has been operating on the Polish e-commerce market for several years.

We already know that the sales channel tested in the US facilitates shopping thanks to the voice assistant.

Danny Sulllivan, worker at Google, says:

In e-commerce there are always a lot of things going on.Mobile purchases, same-day delivery, new technologies, social media.

The world of toys is huge and limited only by the imagination of their creators and creators of films and cartoons.

Regardless of the sales channel, operators have to at least once find themselves in the position of the buyer.

Shelves in stationary shoe shops are very specific, specially designed so as to present the product in the best possible way.

Electronic goods sell extremely well on the Internet.E-shops describing each smallest parameter of a Bluetooth speaker, soundbar, smart fridge, functional washing and self-ironing machines, etc. do extremely well in virtual reality.

Another episode of “how to build best product names” series?In the virtual world, nobody has a chance of coming up to the shelf and grasping a product to look at it from each side, read every letter on the label, or just ask the shop assistant questions.

In a fairly competitive sector of online shops offering jewellery, there is little room for randomly chosen names describing products.

Another installment on product feed plug-ins.

The category Home & Garden includes a unique scope of, not even as much as the products, but categories.

You would think that the 100 years of the history of advertising is an oceans of changes, appearances and disappearances of revolutionary technologies and trends as well as use of various channels to reach a potential customer.

Shopify is another comprehensive, extensive and globally recognizable open source platform for online sales.

It has been long known that files are not the same as product files.

Creating a product file is a very important issue for any online shop.

If you plan to buy a perfect soundbar or a bike that perfectly fits your needs, you basically describe your expectations to the seller.

Advertisements published on the Google Shopping channel entitled "Product Listings Ads" (PLA), are one of the most effective and simple methods of acquiring the motion, which, in result is supposed to increase the sales results.

Marketplace - sounds modern and innovative.It is easy to associate this notion with start-ups, e-commerces, digital marketing and a whole stream of technological wording.